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Reaching Millennials, Content Marketing, Attribution & A New Encinitas Office
Over the past month, you may have seen Red Door pop up in the news — whether it be around town or while perusing recent articles. But, in case you missed us, here’s a recap of all the places we’ve been!
Courting the Mysterious Millennial
As Millennial consumers continue to increase their purchase power, marketers are spending more and more time trying to unlock the mystery of how to reach this target in an authentic way. For those brands in the food service industry, this process can be particularly difficult as the space becomes crowded with messages trying to reach the same audience. Nevertheless, there are certain generalizations of Millennial values brands can embrace to foster deeper loyalty. Our own Charles Wiedenhoft, Director of Strategic Planning, shared his thoughts on the matter with QSR Magazine.
In addition, learn how to reach out to the opposite age spectrum in this blog post by RDI about marketing to baby boomers.
Attribution: A Linear Approach to Conversion Credit
While many think, "the term ‘Attribution’ has been supplanted by ‘Big Data’ as the hottest buzz-word in digital marketing," it is still a concept that few understand, and even fewer are incorporating into their channel marketing strategies. Andy Batten, Red Door’s Director of Digital Analytics and Optimization, breaks down the concept of attribution into core concepts and strategies for Chief Marketer.
Red Door Interactive and ASICS
See how this dynamic duo used content marketing to create buzz for the LA Marathon. Utilizing video, contests, and influencer outreach this marathon was a sure success. Read the article from Social by Definition.
RDI to Open Encinitas Office this April
Located in the iconic Pacific Station, our new Encinitas office will not only offer an easier commute for our North County employees, but also provide access to a wide variety of walkable amenities such as, food, fitness, entertainment, public transportation and, of course, the beach. Here’s what the San Diego Business Journal had to say about our new location.
Have a question about any of these topics? Comment below or feel free to contact us here.