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NEWS NuVasive joins client roster
NuVasive Joins Red Door Interactive Client Roster
- Agency will provide strategic planning services as NuVasive redefines brand story -
SAN DIEGO — July 18, 2016 — Red Door Interactive, a data-driven marketing agency that helps brands effectively and efficiently connect with customers across the right mix of touch points, announced it has added NuVasive as a client.
Red Door will work with NuVasive to provide strategic planning in order to support a refreshed brand story. Through data and content analysis, and an integrated strategy, Red Door will partner with NuVasive to connect their audiences to the brand. Red Door will develop a website ecosystem bringing together multiple NuVasive sites into an integrated website experience with multilingual capabilities. Additionally, Red Door will develop a diversified cross-channel digital marketing approach to create awareness and brand consideration with each of NuVasive’s audiences.
“We’re truly excited for the opportunity to work with such a disruptive brand that changes the standard of care,” said Erika Werner, VP of Client Services at Red Door Interactive. “Our goal is to provide NuVasive with actionable solutions founded in data and insights to not only guide prioritized program recommendations, but also a redefined content strategy, complete with a full website redesign to help influence brand perception.”
About NuVasive, Inc.
NuVasive, Inc. (NASDAQ: NUVA) is a world leader in minimally invasive, procedurally-integrated spine solutions. From complex spinal deformity to degenerative spinal conditions, NuVasive is transforming spine surgery with innovative technologies designed to deliver reproducible and clinically proven surgical outcomes. NuVasive’s highly differentiated, procedurally-integrated solutions include access instruments, implantable hardware and software systems for surgical planning and reconciliation technology that centers on achieving the global alignment of the spine. With $811 million in revenues (2015), NuVasive has an approximate 1,900 person workforce in more than 40 countries around the world. For more information, please visit nuvasive.com.
About Red Door Interactive, Inc.
With offices throughout Southern California and the Mountain West, Red Door Interactive is a national, award winning, full-service marketing and advertising firm that utilizes an informed storytelling approach for mid-market brands looking to increase market share. Through an integrated, analytics-based system, the agency leverages its clients’ brand narratives alongside a disciplined, data-driven process that delivers the right message to the right audience at the right time. In doing so, Red Door stirs the desired emotion within audiences, driving them systematically down the sales funnel. Clients include Bosch & Thermador, Shea Homes, ASICS and Univision. To learn more, visit www.reddoor.biz.
© 2016 by Red Door Interactive, Inc. All rights reserved.