Resources for Your Content Marketing Program

Content marketing sits at the intersection of social media, search engine optimization (SEO), and creative (design and copywriting), and requires an integrated approach that weaves together each of these practices. So how do you bring together these subject areas to plan, implement and measure a successful program? The Content Team here at Red Door wanted to share some of the tools they have used, or regularly use, for implementing a Content Marketing program. While many are free, some tools are worth splurging on.


  • Google Trends (free) Along with elevating trending stories in real-time, you can type in topics your brand’s audience is interested in to compare interest in these topics over time and by region, as well as surface-related search terms to help plan content ideas.
  • Think with Google (free) A great source for content ideas and trending topics surrounding events, holidays and seasonality, all powered by search research done by Google.
  • BuzzSumo (free version available) The free version allows you to search a topic, keyword or domain and discover the most shared online content regarding each, as well as content that has picked up virility in the last 24 hours. Paid versions of the tool allow for more in-depth searches and content analysis reports.


  • Social Mention (free) Using your hashtag, brand name, or a specific topic, you can type in a term and receive real-time updates of what people are saying on social media.
  • Visible Intelligence, a Cision company (paid) A much more robust tool, Visible allows users to monitor conversations and engage online around any search term (including competitor terms) occurring in real-time or within a certain time period. Users can also monitor sentiment of the online conversation surrounding their brand. 


  • Facebook’s 20% Grid Tool (free) To ensure that your promoted post images for Facebook adhere to the 20% Text Rule, test your images with this tool.
  • Canva/PicMonkey (free) These online photo enhancement tools help give your creative department a break. Correct image color, add filters and create text overlays (additional fonts often cost extra). 
  • Phonto (free version available) Similar to Canva and PicMonkey, Phonto is another photo editing tool, but one that is only available as an app--making it perfect for updating image quality and adding text to images while posting live at events.
  • Squaready (free) This app will automatically size your photos into a square for Instagram - no more cutting people off! There is also a version that can be used to resize and crop video.


  • GroupHigh (paid) Use this tool for influencer discovery and measurement based on topics and social influence.
  • BuzzStream (paid) This service helps to build influencer lists, discover contact information and social handles, and track outreach efforts.


  • Bit.ly (free) A URL shortener to help your links to be more visually appealing, as well as track clicks, with this tool.
  • URL Builder (free) A URL tracking tool which helps you monitor where your website traffic is coming from. 
  • Hootsuite (free version available) Allows you to schedule your social media content for Facebook, Twitter and LinkedIn, and also engage with your audiences.
  • Curalate (paid) A social media content scheduling channel for Instagram and Pinterest which can also be used to engage with these audiences in this tool. Curalate also tracks an image’s performance across a variety of social platforms.
  • ClickToTweet (free version available) Used to include CTAs for your audience to click to tweet a learning or stat within a blog post using this tool, which creates a pre-populated tweet. Paid versions allow for additional tracking on created ClickToTweets. Want to see how this tool works? Click here to tweet this tip!
  • AddThisEvent (paid) To create an easy reminder for your audience, add a simple link or widget to add an invite to a reader’s calendar.


  • SumAll (free version available) Track your social performance and create reports for your managers within SumAll.
  • TrueSocial Metrics (paid) Easily identify the top performing social posts from your brand and competitors.
  • Hashtracking.com (free version available) Track hashtag usage across Twitter and Instagram to gauge performance.
  • Google Analytics (free) See where the traffic to your website or blog is coming from in order to optimize your content.

Do you have any additional tools you’ve found useful? Please let us know in the comments below, so we can test them out as well.

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