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RDI Shares our Expertise with the Industry - and You!
Keeping up with industry, consumer, and marketing trends requires dedication, and here at Red Door Interactive, we love to share our clients and the internal team. Read on below to check in with our subject matter experts as they share their knowledge and tips on recent news and upcoming trends.
ASICS Stays in Step With Its Consumers
For ASICS America to successfully appeal to marathoners, they would have to think like a marathoner, which is why the company teamed up with Red Door Interactive to create digital, social, and content experiences to show what it truly means to be a runner. Anne Buehner, Social Media Manager at Red Door talked to Direct Marketing News about her thoughts on the ASICS "We Are Marathoners" messaging for the 2014 New York City Marathon.
Maximizing Media Spend Along the Customer Journey
Andy Batten, Director of Digital Analytics & Optimization at Red Door Interactive, discusses with Chief Marketer how marketers can accomplish more with the money spent on media by managing consumer experience through testing and conversion optimization. Read here to learn five applicable tips on how to maximize your media spending.
The New, Improved Direct Response
The definitive concept of direct response marketing is constantly changing between today's abundance of data, scale of digital, and shift in media consumption habits. In this article with Direct Marketing News, John Faris, VP Cross Channel Marketing at Red Door, addresses the growth of direct response marketing across digital channels while examining social, search, and TV, to measure the evolution.