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Chief Marketer Feature: Mobile Tech Trends of 2015
More and more we are finding consumers use their mobile devices to interact with their world. Although we are all aware that mobile technology should be a priority in our marketing initiatives, we wanted to SHARE with you some of the anticipated 2015 mobile trends Ron Hadler, our Director of Marketing Technology, discussed with Chief Marketer this week. Here is a short excerpt from the article.
The recent holiday shopping season proves that mobile has arrived and isn’t going anywhere, with IBM Digital Analytics Benchmark reporting that mobile traffic accounted for 45 percent of all online traffic for the holiday season, an increase of 25.5 percent over last year. Mobile sales accounted for 22.6 percent of all online sales for the 2014 holiday season,an increase of 27.2 over 2013.
It’s a given that marketers need to keep mobile technology on the front burner for 2015 and beyond. Here’s a look at trends in the mobile technology space that marketers should be monitoring, and tips on where mobile marketing tech is heading in
Read the full Mobile Tech 2015 article here.