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What Candice Learned from TEDx San Diego
This month, I attended TEDx San Diego and the topic, Chain Re•ac•tion, resonated with my marketing-focused perspective. Here at Red Door, we use our integrated marketing approach to create chain reactions for our clients. Whether it’s through a blog post or an infographic design, our goal is often to create something that prompts viewers to consume and share the content, in turn, creating a chain reaction that trickles through to the masses and grabs the attention of search engines who recognize the content as valuable.
Two speakers who provided valuable takeaways for both companies and agencies alike included:
Greg Horowitt – Creating a Culture of Innovation
Founding Partner and Managing Director of T2 Venture Capital and co-author of bestselling book, “The Rainforest: the Secret to Building the Next Silicon Valley,” Horowitt challenged how organizations typically focus efforts on actions leading to outcomes. With this typical approach, organizations and agencies focus on the actions that need to be taken in order to achieve a goal. Horowitt, however, presented the idea that the focus should be on the things that lead to actions, which are beliefs and behavior. This deconstruction can occur within an organization seeking to solve a reoccurring problem, or when advertisers are looking at the beliefs and behaviors of customers in order to achieve a specific outcome.
William Ury – The Power of Listening
Co-founder of Harvard’s Program on Negotiation, co-author of the bestselling negotiation book in the world, Getting to Yes, and once a consultant to the White House, Ury provided simple, yet powerful suggestions. The suggestions can be applied to everyday communication and can improve our professional and personal relationships. A firm believer that the missing half of communication is listening, he noted that we are often contemplating our own responses while others are talking. People are more apt to listen when they’ve been listened to, and when we genuinely listen to both what is being said (and what isn’t), we can get to the root of the issue and then work to resolve it for our clients or customers.