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Find out what CRM Can Do for Your Brand at Red Door’s Next Speaker Series

Everyone strives to have good relationships, and this includes the one between a company and their customers.  Customer Relationship Management (CRM) is a model for managing a company's interactions with current and future customers. It involves using technology to organize data, automate, and synchronize sales, marketing, customer service, and technical support.

Panelists will discuss the importance of understanding your customer lifecycle and value, and how to take what you know about them and use data to manage and nurture the relationship.

With case studies and real-world examples, the conversation will help you answer these questions about your own customers to help you create a strategy to improve your CRM program. 

Topics Include:
• How is your prospect and customer data stored and used?
• If you do have a CRM platform, how can you effectively use the data to manage relationships?
• What does your customer need at each point in the relationship?
• How can you acquire and use data without specific CRM software/platform?
• How can you create content and messaging to anticipate customer needs to move them to the next desired phase in the lifecycle?
• What are the indications that you may need a more sophisticated platform than what you are currently using?

Who Should Attend:
CEOs, COOs, Presidents, Marketing Execs, CMOs, Marketing Directors, Business Strategists & Brand Managers

SAVE THE DATE: The San Diego event will be held on Tuesday, June 10th; and the Denver event will be Tuesday, July 15th.

San Diego Panelists

  • Anthony Banuelos, Director, Integrated Marketing - Auction.com
  • James Smith, VP of Marketing - Sitecore
  • Charles Wiedenhoft, Director, Strategic Planning – Red Door Interactive
  • Pilar Bower, Email Marketing Manager – Red Door Interactive
  • John Faris, VP of Cross Channel Marketing – Red Door Interactive

Denver Panelists
  • John Faris, VP of Cross Channel Marketing – Red Door Interactive
  • Pilar Bower, Email Marketing Manager – Red Door Interactive
  • More announced soon!
COST
$35, Continental Breakfast, and parking included


 
We look forward to seeing you there!


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