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Souplantation and Sweet Tomatoes Get Social Media Savvy
An article from QSR Magazine features Red Door Interactive's award winning case study with Souplantation and Sweet Tomatoes entitled "13 days of menu faves." The article takes you through the "why" Souplantation and Sweet Tomatoes decided to run this stellar campaign and how Red Door Interactive came along side the restaurant for a great result.
An excerpt taken from QSR Magazine's article, "Souplantation and Sweet Tomatoes Get Social Media Savvy":
Measuring the success of social media engagement for a quick-service brand often depends on an operator’s goals. For California-based Garden Fresh Restaurant Corp., parent company to Souplantation and Sweet Tomatoes, digital platforms are an ideal venue for feedback and crowdsourcing. Earlier this year, the company took to Facebook to revamp a staple email polling campaign and get more consumers excited about its annual February Guest Favorites promotion.Read the full article from QSR Magazine.
“In previous years, Garden Fresh reached out to their email subscribers with a more simple form asking for their feedback,” says Alexa Tierney, business manager at Red Door Interactive, the ad agency employed by Garden Fresh for the campaign.