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Social Media Day Recap
It all started with an email from my manager: "How'd Social Media Day go?"
My response (no holds barred, obviously), “Oh, you know, same ol’ same ol’ with industry events - the good, the bad, the networking.” Let me explain my answer a little as I walk you through Social Media Day San Diego as I saw it – with a little help from my tweeting friends.
Overall, I do have to say the majority of the day fit into “The Good” section. A full day’s worth of events focused solely on social media – I mean, what’s not to like?
When I perused the session lineup to be presented at the event, I couldn’t help but do a little fist pump when I saw sessions focusing on short form video and Instagram! I love visual content and couldn’t wait to learn more. Additionally, speakers from the Chargers and Donut Bar were touted – at that point, I signed up.
I’ll be the first to admit it – I’m a G+ hater. It is definitely not my favorite social network (let the comments begin), but I do understand the importance of the channel for search and Martin Shervington did a great job at breaking down how G+ fits into the overall “Google ecosystem” and how your brand’s content can benefit from the channel.
No one social plan is going to fit every company or brand. Yes, the idea is obvious, but it’s always so interesting to hear real examples of how social strategy can be shaped by industry norms, rules and regulations.
Tweet by Blake:
From the first time I heard Brian Solis state that all slides should contain only 140 characters (genius), I applaud and love the bite-sized content tidbits that speakers throw out to us tweeters.
Here are a few:
“The Bad,” in my opinion, fit within one theme – knowledge base. Yes, there were some small business owners in attendance looking for tips on how to start on social media and grow their presence, but I really expected the content to be geared a bit more at, if not the expert user, at least the proficient one.
Ok, I get that once a speaker is on stage, there’s not much you can do to control what they talk about, but I would expect that their knowledge of social media best practices would be vetted at least. I think the entire city of San Diego heard the collective gasp when a panelist threw out the fact that he simply deletes negative comments from his company’s Facebook Page (a major no-no).
One of the sessions I was actually really interested in learning from was the LinkedIn speaker, thinking I could pick up a few tips from brands who built themselves up on the platform. Instead, I learned not to post photos of myself pounding back drinks at the last unsanctioned Red Door happy hour…please say we all knew that already.
@blakedelhoyo I feel the same way. Was hoping for more on LinkedIn groups if we were solely going to focus on individual use. #SMdaySD
— Justine Dolorfino(@justine_robin) June 30, 2014
I lied – this doesn’t fit into the theme of social media knowledge. But, c’mon if you ask over 1,000 people to sit in a room and encourage social media posting, GIVE US FREE INTERNET - in the conference room!
Networking is arguably the best part of any event. Not only do you actually get to meet up with your industry friends, you can meet the experts you’ve been chatting up on Twitter IRL (i.e., In Real Life)! Besides the fact that I continually forget business cards, Social Media Day San Diego was great for networking. It attracted a bounty of knowledgeable attendees willing to chat social and share their successes right then and there.
Ultimately, my experience got the Social Media Team here at Red Door thinking – why are social conferences so hit and miss? How do we know when looking at conferences, ranging from free to thousands of dollars – Which ones are actually going to challenge our thinking, provide us with unique insights, or open the floor for a discussion among experts? It’s hard to tell. We’d love to chat about your conference experiences. Which ones have you loved and loathed? And, if you’re a social media conference organizer, we challenge you to challenge us a little more!