< Back to Main Blog Leveraging Marketing Technology for Digital Success in 2014 By Red Door on January 13, 2014 | Events, Red Door | Leave a comment Join Red Door and five of our most innovative technology platform partners, as we discuss what it takes to be successful with digital marketing in 2014. In this invite-only event, you’ll join other marketing leaders to learn how shifts in consumer behavior are raising the bar for marketers and marketing platforms. The event will include actionable presentations from RDI and our Partners, as well as quick breakout discussions in smaller groups. This event will take place from 9:00am-12:30pm on February 11th in San Diego, and on February 25th in Denver. Red Door’s Director of Strategy, Charles Wiedenhoft, will outline key trends that are impacting the path to purchase. Consumers are demanding richer multi-media content, mobile-friendly experiences, and relevant brand engagement throughout their customer journey. With a well-rounded approach, you’ll drive greater brand awareness, influence purchasing decisions, convert more customers, and create brand loyalists/advocates. Luckily, you don’t need to reinvent the wheel to achieve digital marketing excellence. Red Door constantly monitors the marketing technology landscape, and we vet new tools/vendors every month. With hundreds of potential partners to choose from, we’ve called in five of the leading digital marketing platforms to share key strategies in each of their verticals. Channel Factory will show you how to optimize your YouTube Channel and drastically increase brand awareness with paid and earned video views Blue Kai will speak about the massive amount of 3rd party audience data available to marketers, and how when combined with your 1st party online and offline data, you can drive more relevant digital messaging Monetate will show you how to use testing and personalization to create winning experiences across every page of your website, on any screen Exact Target will cover how mobile messaging via email and SMS can help you convert purchasers into loyal customers Sitecore will provide key (on-site) social media strategies that convert your loyal customers into brand advocates This is an invitation-only event for our clients and prospects. If you didn't receive an email invitation but would like to request one, please email firstname.lastname@example.org. We will do our best to accommodate your request.