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Red Door Takes Home an American Advertising Award!
The American Advertising Awards, formerly known as the ADDYs, are the advertising industry's largest and most representative competition that recognizes and rewards creative excellence in the art of advertising.
Red Door received a Bronze award from the San Diego AD Club in the Digital Advertising Category for the "13 Days of Menu Favs" integrated social media campaign on behalf of Souplantation & Sweet Tomatoes.
“As a team, we wanted to create a campaign that gave Facebook users the opportunity to pick and advocate for their all time favorite menu item(s). When creating the Facebook tab, we wanted to really highlight the food and the variety Souplantation has to offer. For the design, various textures were used to give it a fun, playful feeling. Our team is thrilled that the campaign performed exceptionally well, and it was great to see that people came back to vote every day of the 13 day long campaign." - Ashley Hildebrand, Junior Designer at Red Door Interactive.
The "13 Days of Menu Favs" campaign garnered over 114,000 visitors visiting the contest tab and 40,000 entries into the contest. Plus, contest engagement lead to 28,434 new Facebook fans! We are honored to be recognized for our work to help our client reach their online goals. Learn more about this award winning campaign here.