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Red Door Wins 2014 Internet Advertising Competition's "Best Home Building Integrated Campaign"
Red Door Interactive took home an Internet Advertising Competition award for "Best Home Building Integrated Campaign" for its work with Shea Homes, and the launch of their new product, Shea3D. The awards, now in their 12th year, are produced by the Web Marketing Association to honor excellence in online advertising.
Red Door partnered with Shea Homes to launch their new product, Shea3D, which gives potential homeowners the ability to create their perfect home by tailoring the primary living space to match their unique lifestyle. With Shea3D’s patent-pending YourPlans™, the homeowner chooses the placement of their kitchen, dining, entertainment, outdoor and other living areas to design a home that perfectly matches how they live.
“Imagine: living areas truly inspired by the way YOU love to live — clearly Shea Homes understands lifestyle and design. Whether it’s time in the kitchen, living room or outdoors, this revolutionary concept in home building is the ultimate in functional form and beauty. Shea Homes brings your dream living spaces to life with this excellent new product,” says Lisa Schiavello, Executive Creator at Red Door.
Red Door was able to introduce the new product in a thoughtful, accurate and simple way in order to communicate the benefits to our audience, potential home buyers. It is an honor to receive this award and congratulations to all of the honorees!
About the Internet Advertising Competition (IAC): The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.