RDI Expert John Faris Joins TechBiz Connection Panel to Talk SEO

Techbiz connection


Is the term, SEO dead? The term SEO might not accurately explain what its all about anymore as ranking is no longer just about stuffing meta tags on pages and participating in link programs. TechBiz Connection will host an interactive panel discussion on how search optimization has changed and what can be done about it. The panel will explore Search Engine Optimization (SEO) strategy and best practices as search engines like Google continue to roll out new algorithm updates such as Panda and Penguin which are starting to influence collaboration with social and PR via content marketing. The result is that brands and marketers can no longer take short cuts to gain rankings and traffic. Business owners need to understand that their companies have to be authentic, develop and distribute real content that their audiences will share, and use new technologies to improve SEO and drive revenue.


John Faris, Red Door Interactive’s Vice President of cross channel marketing, will be a panel member and offer expertise on seo trends and issues. At Red Door Interactive, John leads a team of subject matter experts who manage search, online media, email marketing, social media, and analytics for Red Door’s clients. He focuses on facilitating integration across marketing channels, and continually evolving the practice areas. He has been managing marketing campaigns, driving content strategy, improving conversion rates, and producing insights from website analytics for over 10 years.


Other panel members include Brian Clark, Director of internet marketing at , Inc as well as Benj Arriola, the SEO director at Internet Marketing Inc. (IMI).

The event moderator is Michael Bonfils who specializes in providing multinational search marketing services for agencies and in-house search marketing professionals.


Want to attend?

Admission to the TechBiz Connection event is $20 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail president@techbizconnection.org.


TechBiz Connection (http://www.techbizconnection.org) was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.



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