RDI Expert Anne Buehner Selected for Panel on Advanced Social Media Strategies


Advanced Strategies: Maturing Your Social Media Program

Red Door's Senior Social Media Strategist, Anne Buehner, joins the Commnexus panel on November 20th to discuss how to mature your social media program using advanced strategies.

Many organizations now use social media for Marketing, but are missing big opportunities to get the most out of those efforts. We will discuss how companies can mature their social media program to drive additional value, efficiencies and cost reductions. Taking these next steps and achieving real business value is much more challenging than getting into the space initially. Some of these challenges that we’ll address include:

  • Organization structure and breaking down organization silos
  • How to prove the value of a social program (ROI and other measures)
  • Using social media for new and different purposes
  • Social media policies, governance and approvals
  • Scaling across a large organization
  • Integrating online and offline social efforts
  • Incorporating data in a meaningful way
  • Producing effective content efficiently
Anne Buehner Senior Social Media Strategist, Red Door Interactive Anne Buehner is the Senior Social Media Strategist at Red Door Interactive (www.reddoor.biz), a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. Anne has spearheaded award-winning social media campaigns and strongly believes the days of siloing a brand’s communications are over. Armed with a degree in creative writing and background in PR, she helps brands develop meaningful, authentic, engaged communities and strategically tell their story across channels and platforms through compelling content. Follow her on Twitter @AnneRipley.
Nicole Fletcher Marketing Communications Manager, EFM Agency Nicole Fletcher is strategic marketer and social media expert at Experiences for Mankind, otherwise known as EFM Agency, located in downtown San Diego, CA. A San Diego native, Nicole has a passion for all things social, web, wit and strategy. Her experience spans from launching start ups, SEO, and social media marketing, to back end web dev, content creation, overarching marketing strategy and beyond. She has been part of the San Diego agency scene for 4 years and is constantly looking for new and exciting ways to better connect people for the greater good of the city and the advertising space. Nicole is involved in a number of social and philanthropic organizations including the Outdoor Education Foundation, The East Village Association and is a founder of the OK Club, an organization for young professionals. EFM currently works with brands including The Mirage Hotel & Casino in Las Vegas, Sony, Siemens, GE and The Active Network, to name a few. Nicole is an active strategist for these clients and for the agency itself.

Mike Roberts Earned Media Strategist, Covario Mike Roberts is a social media and content marketing strategist with both agency and client-side experience. He is currently an Earned Media Strategist for Covario, a leading, award winning, and global agency focusing on search, social and content marketing services. He has served Fortune 500 and 1000 companies including over 10 globally recognized brands throughout his career. They have ranged across many verticals including consumer electronics, tourism, banking, education, entertainment, and medical among others. Additionally, he is a digital marketing thought leader and active video blogger, writer, consultant, and speaker. Follow or connect with him on his blog, AllegorieDesign.com, Google+, Twitter, YouTube or LinkedIn.
SIG CO-CHAIRS: Mike Roberts, Earned Media Strategist, Covario Cita Walsh, Marketing, Branding & Digital Marketing Consultant, Cita Communications Roland Ligtenberg, Managing Partner, Light Mountain Partners Vincenzo Belpiede, Sr. Manager, App Discovery Global Business Owner, Nokia

Wednesday, November 20th 2013
TIME: 5:30PM Registration/Networking/Refreshments 6:00PM Program Begins 7:30PM Program Ends
COST: Pre-Registration: (Please pre-register by noon on 11/19/13) $10.00 - CommNexus Sponsor $20.00 - Non-Sponsor FREE -  Mentor Sponsor At the Door: $20.00 - CommNexus Sponsor $30.00 - Non-Sponsor FREE -  Mentor Sponsor
Students, Military & Press: FREE

Register here! 


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