Event Recap: Internet Week New York 2013


By: Jeannie Fratoni, Design Director

This was Internet Week New York’s (IWNY) sixth year. IWNY is a festival that brings together culture, creative, business and technology. Forty-five-thousand people from all over the world attend for the keynotes, panels, talks and debates. There are also tactical classroom sessions, where people can learn to become more digital. Also, there are hundreds of events to choose from around the city. Here are my top takeaways: Tweets boost TV ratings. According to preliminary Nielsen data for TV ratings among 18-34-year-olds, an 8.5 percent increase in TV-related tweets about a show correlates to a 1 percent boost in ratings. During a panel, Nielsen announced that they are working closely with Twitter to launch the Nielsen Twitter ratings, the first standard metric that attempts to measure the reach of TV conversations on Twitter by this fall. Who is the ‘it’ girl? Why, Pinterest of course! With Pinterest, it’s not about social, but about searching the visual web. Images gain traction as the most valuable exchange between people on the Internet. People want to view trends, get ideas, inspiration, validation and motivation, During one of the panels I attended, the brand director from Micheal Kors said that Pinterest is the first social platform that has translated to retail transactions for them. Are you a foodie? If so, you’ll want to try these apps. Setting aside the usual go-to's like Yelp ad Urbanspoon, you might want to check out some of these:

  • BiteHunter This is for the foodie on a limited budget. Keep track of all your Groupon/LivingSocial/random coupon deals in one place.
  • Foodspotting Recently acquired by Opentable, this app allows you to search restaurants based on the dish you are craving, and it is tied to Facebook for easy sharing.
  • Immaculate Infatuation This app curates top culinary picks with in-depth reviews on specific dishes.
  • Chefs Feed Want to know where the chefs like to eat? If so, this is the app for you.
  • VegOut A vegetarian’s must-have app!
  • Bonus app: Foodivide That moment when the check arrives and it’s time to determine who owes what just got easier. This app lets you tally up what each person consumed, as well as divide certain items between specific people, like if two people shared an entrée.
In bed with Joan. Just as I’d expect, Keynote Joan Rivers was irreverent and hilarious — the talk began with a screening of a clip from her “In Bed With Joan” YouTube series. Here are a couple of my favorite quotes from the session: "What I love about the Internet is: it's my rules." "I’m 185 years old and my nails are 17 colors." Her Twitter strategy @JoanRivers @InBedWithJoan ? “If I think it’s funny, I tweet it.”


View more photos from my trip back to Manhattan and follow me on Instagram.

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