Register Now! Conversion Optimization Done Right Speaker Series

Conversion Optimization Done Right So often we focus our online efforts on bringing NEW customers to our website but little to no focus on what they do when they actually get to our site. Using A/B and Multivariate testing to improve conversion rates is often times the fastest route to increasing Revenue online. With testing and optimization, you can generate huge lifts in revenue with no additional media dollars. For the beginners Andy Batten, Manager of Digital Analytics at Red Door Interactive, will go over how to get started, what tools to use, how to prioritize which areas of your site to focus on, and give tips on what kind of updates make the biggest impact. For the intermediate analysts, Andy will go over some common pit falls, how to define the proper segment of customer to focus on for each test, and a high level introduction into statistical significance.


  • How to increase the conversion rate of your website with no optimization to your media or media mix
  • How to give your online marketing ROI a mega boost in a short amount of time
  • When to use an A/B test and when to use a Multivariate test
  • What A/B testing tool is right for you and your website
  • How to Determine what pages and element of your website to test
  • How to convince your organization that you need to start the conversion optimization process today


The Denver event will be held on Thursday, September 19th; and the San Diego event will be Tuesday, September 24th. 8:30 – 9:00 AM Registration, Breakfast & Networking 9:00 – 10:00 AM Presentation & Questions 10:00 – 10:30 AM Networking


Andy Batten-Manager of Digital Analytics at Red Door Interactive  

Speaker Series

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