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Red Door Specialists Among iMedia's Surprising College Majors of Top Marketers
By: Chloe Della Costa, Associate Editor, iMedia Connection
So it turns out that not too many marketers studied marketing or advertising in college. This probably isn't a huge surprise, but the sheer variety of backgrounds that marketers hail from is staggering. And they all bring unique skills to the table.
I asked marketers with non-marketing majors to share their stories, and the response was overwhelming. Marketers come from all types of backgrounds, and they all have something to say about how their studies have influenced their careers. Many shared the degrees you might expect, such as business, economics, and communications. But in this article, we'll look at the most unusual majors of all.
Below are 2 unusual college majors found at Red Door Interactive.
"Although my studies involved grain yields and tractors instead of paper and copy machines, the skills of managing a business to be profitable and successful were just as important as with a traditional business degree," said Laura Riehl, a business services coordinator at Red Door Interactive. "In addition, we focused on seasonality and how that impacts everything from marketing campaigns to yearly financial planning. Many industries have seasonal swings, and it is an even larger factor with agricultural clients. With a broader understanding of the business and valuing the time sensitivity associated with strong seasonal trends, I'm able to relate to clients such as the California Avocado Commission."
Takeaway: Timing is everything.
"By opening peoples' eyes to new concepts, whether it is photosynthesis in a classroom or capturing the minds of scientists with an ad for new technology, I hope to influence the way people think," said Anna Moldovan, senior search strategist at Red Door Interactive. "As with teaching wide-eyed high school students, marketing is about finding out how audience members navigate their world and influencing how they interact with it. What holds true across these varying audiences is the nature of humanity, in that we all arrive with questions and have an innate need for answers. Our questions vary, and the answers we accept vary even more. The challenge is in the delicacy of influence -- allowing the individual student or the greater audience to be drawn in by creating desire rather than forcing an action. Ultimately, the dance between the message and the audience is a mutual one, whereby alignment and connectedness moves the individual."
Takeaway: Think about how you answer questions.
Interested in learning about other unusual college majors that top marketers share? Read the full article here