Smith+Noble selects Red Door Interactive as digital agency of record


- Firm to lead creative development for prominent custom window treatment retailer - 

San Diego, Calif. – October 8, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced today that they were selected as the digital agency of record for Smith+Noble. Red Door will drive the strategy and creative development for all digital initiatives and CRM marketing, including device and social marketing as well as emerging media. “We’re excited to provide solutions that will drive direct business value,” said Erika Werner, Vice President of Business Development at Red Door Interactive. “It’s an honor that a reputable retailer like Smith+Noble picked our team of specialists to provide them with inventive ideas to achieve their online goals.” Since 1987, Smith+Noble has been offering consumers custom-crafted blinds, shades, panels and shutters, without the custom price or hassle. Customers can shop online, on-phone or in-home, and customize their experience as do-it-yourself, measure and install for guaranteed perfect fit, or in-home design consulting. Smith+Noble’s mission is to enable customers to express their sense of style and enhance their lifestyles with beautiful and functional window treatments. The company provides simple-to-design, configured-to-order room decorating solutions of high quality window treatments, both fabric and hard goods, at superior value for money with unequalled services. “From the beginning, it was clear that Smith+Noble and Red Door were a good strategic and cultural fit. Red Door is truly an expert in the digital space and they have proven themselves as a key partner in supporting the success of the business. Further, their customer- and employee-focused culture is well-aligned with Smith+Noble’s values,” said Ken Constable, President of Smith+Noble.

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