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Save the Date: Speaker Series - CRM – Today’s intersections for tomorrow’s results

  Customer Relationship Management a.k.a. CRM. It’s a small acronym, but a big priority for today’s brands. CRM has taken on many forms over the years and continues to evolve at lightening pace with more technology and platform implications to navigate and greater customer expectations to manage. Ranging from social and big data to customer expectations and mobile, this CRM-focused Speaker Series will expose enlightening intersections designed to help highlight a more holistic approach for your 2013 CRM strategy. We’ll also explore the current expectations, challenges, and trends that will impact your brand’s CRM practices and customer experience tomorrow. After all, every interaction, encounter, transaction, phone call or Facebook post is an opportunity to weave the consumer into the fabric of your brand’s story. Will it be a happy ending? Or a cautionary tale? Our panel of experts will be on hand to offer their guidance when it comes to creating a successful CRM strategy, so that your brand’s narrative is always one worth listening to.

Topics Include:
  • Customer first – expectations of today’s customer with your brand
  • Big data – choice, implementation, actionable, customer journey story
  • Social focus – influence on customer’s decision making process
  • Mobile focus – apps, anywhere
  • Implications to customer acquisition and retention
SAVE THE DATE The San Diego event will be on  Tuesday, October 30th and the Denver event will be on Thursday, November 1st. 8:30 – 9:00 AM Registration, Breakfast & Networking 9:00 – 10:00 AM Presentation & Questions 10:00 – 10:30 AM Networking
San Diego
Moderator:
  • Lisa Schiavello, Executive Creative Director, Red Door Interactive
Panelists:
  • Jennifer Carlsen Jones – Manager, Integrated Messaging, Digital Marketing, Sports Authority
  • Matt Bauer, Director of Business Development, Red Door Interactive
Denver
Moderator:
  • Matt Bauer, Director of Business Development, Red Door Interactive
Panelists:
  • Andrea Grant - Sr. Global CRM and Loyalty Manager, Crocs
  • Darren Jacoby – Director, Customer Relationship Marketing, Vail Resorts
  • Jennifer Carlsen Jones – Manager, Integrated Messaging, Digital Marketing, Sports Authority

Who Should Attend
CRM Managers, Marketing Execs, CMOs, Marketing Directors, Business Strategists, Brand Managers for national consumer brands and retailers.

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