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Red Door Interactive named digital agency of record for BSH Home Appliances Corporation
- Agency to bring Bosch, Thermador and Gaggenau brands to life in the digital space -
San Diego, Calif. – October 24, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced today that BSH Home Appliances Corporation (BSH) selected them as their digital agency of record.
The agency will spearhead various projects for the Bosch, Thermador and Gaggenau lines, including website optimization, SEO, email marketing, analytics, mobile, mobile application maintenance, content development, copywriting and other services.
“We have experience bringing brands to life in the digital space while being relevant to target audiences and we’re looking forward to meeting the expectations for BSH brands,” said Erika Werner, Vice President of Business Development at Red Door Interactive. “This is a great opportunity to act as an extension of their marketing team and help conceive, build and implement long-term and short-term digital strategies. Our team is excited to drive awareness and sales for these highly-reputable product lines.”
Red Door will play a key role in driving the brand story, increasing consumer sales and building relationships with dealers through various digital strategies.
“The BSH portfolio is unique in that it includes both mass premium and luxury brands. When selecting a new digital AOR it was important that the team be able to understand the uniqueness of each brand while developing programs that reach the individual audiences,” said Zach Elkin, Director of Brand Marketing at BSH. “Red Door Interactive showed that they are able to deliver on both and we are excited to partner with them as we continue to strengthen our digital presence.”