Red Door Interactive to speak at Digital River’s Globalocity Conference Tuesday in Los Angeles

- Agency’s specialists to discuss how personas affect messaging, bottom line at BlueHornet’s Lifecycle Messaging track -

Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced two of its experts will speak at Digital River’s Globalocity Conference Tuesday, May 15 in Los Angeles. Red Door’s Pilar Bower, Senior Email Marketing Specialist, and Brett Johnson, Senior Strategist, will present on “From the Grove to Your Inbox: California Avocado Commission’s Persona Program” during the BlueHornet Lifecycle Messaging track. The presentation will focus on personas and how they go beyond basic segmentation practices by digging into the "why" behind subscriber behaviors and preferences. Personas demonstrate unique habits, attitudes, and behaviors and communicate across multiple channels. In this session, the California Avocado Commission and Red Door Interactive will discuss how to create personas, and how you can use them to affect your messaging and, ultimately, your bottom line.

More information is available at http://www.bluehornet.com/conference/agenda.

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