< Back to Main Blog Red Door Speaker Series Covers Storytelling For Business Success By Red Door on June 25, 2012 | Events, Media Coverage | Leave a comment Featured in The Review On June 21, Red Door Interactive held their quarterly Speaker Series from 8:30-10AM at the Ritz Carlton downtown. The subject was “How to Effectively Harness the Power of Storytelling for Business Success.” (Pictured are, standing, Crosby Noricks, seated L-R – Michael Bussmann, Mimi Henderlong, Dennis Wakabayashi.) The panel was moderated by CROSBY NORICKS, Director of Social Media, Red Door. Panel members included MICHAEL BUSSMANN, Social Networking Nerd, New Belgium; MIMI HENDERLONG, Promotions & Social Marketing Manager, Boppy; and DENNIS WAKABAYASHI, Senior Manger of Digital Marketing, Boston Market Corporation. The discussion included how social marketing has made everything a two-way conversation, the need to combine your storytelling with events to get people involved and not being afraid to feature employees and letting their voices be heard as part of the story. How to set goals and measure results was and important part of the discussion. To learn more about Red Door Interactive and their Speaker Series, go to www.reddoor.biz.