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Red Door Interactive’s Mikael Greenlief to speak during Mediaplex’s free webinar Thursday
– Specialist to participate on “Data-Driven Digital Media Strategy” panel –
SAN DIEGO – July 16, 2012 – Mikael Greenlief, Senior Media Planner at Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will speak during Mediaplex’s free webinar on Thursday.
The event entitled “Data-Driven Digital Media Strategy,” will include a special cross-disciplined panel of experts who will share their views on the future of digital marketing and answer audience questions.
Greenlief will contribute to a variety of topics, including targeting, building a strategy around marketing data, tools for analyzing information, measuring engagement across multiple channels, attribution studies, real-time bidding ad exchanges and more.
More information is available at: http://engage.mediaplex.com/DataDrivenWebinarPanel_Register.html