Red Door Interactive’s Jeannie Fratoni on Judging Panel for the 2012 IAB Rising Stars Mobile Ad Format Competition


- Co-Founder will select industry’s best campaigns for Mobile Standard Ad Units -

SAN DIEGO – January 19, 2012 – Jeannie Fratoni of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will judge the 2012 IAB Rising Stars Mobile Ad Format Competition. Fratoni, an experienced judge and member of the Mobile Rising Stars Agency Working Group, will critique the organizations’ competition, including more than 60 mobile ad concepts suitable for smartphones and connected devices. “I’ve judged for numerous industry awards such as the Webby Awards, the Internet Advertising Competition (IAC), the International WebAward Competition and the Davey Awards. It’s a great honor to be a part of such a significant competition that will play a key role in determining new guidelines for mobile online advertising,” said Jeannie Fratoni of Red Door Interactive. “The judges will be responsible for selecting the industry’s best that will then become the IAB Mobile Ad Format Standards. I’m excited to represent Red Door on this front!” The IAB’s Rising Stars is a program that goes beyond the basic standards to capture innovation in creative-friendly ad units for the good of the industry. Submissions are evaluated on the following criteria: user experience, branding, functionality, page integration and adoptability. The winners will be announced February 26-28 at the IAB Annual Leadership Meeting. “If the success of Rising Stars Display is any indication, Rising Stars Mobile is likely to be a real motivating factor in revving up mobile interactive advertising with blue-chip brands and publishers,” said Peter Minnium, Head of Brand Initiatives at the IAB. “These prospective ad formats are sure to be great enhancements to the already established mobile advertising guidelines from other organizations like the MMA.” About Red Door Interactive, Inc. With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz. About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.


© 2012 by Red Door Interactive, Inc. All rights reserved.

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