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Red Door Interactive’s John Faris to speak at MAGIC S.L.A.T.E Monday
- Company’s Cross Channel Marketing Director to discuss how to drive offline sales with location-based social, search tactics -
SAN DIEGO – February 7, 2012 – John Faris, Director of Cross Channel Marketing at Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will speak Monday at Las Vegas’ MAGIC S.L.A.T.E.
The presentation entitled “Driving offline sales with location-based social and search tactics” will help marketers mobilize and localize existing social and search strategies to drive offline activity.
Faris will discuss how consumer purchasing decisions are becoming more influenced by brand and product research conducted online, and how specialty retailers can adapt. According to Google, 89 percent of consumers who buy in key retail categories in-store have conducted online research prior to purchase. To capitalize on consumers’ new inclination to research online before purchasing offline, marketers need to go beyond awareness and direct response campaigns, and start influencing the purchase decision-making process. This means ramping up mobile content and campaigns, social check-in campaigns, and local search engine marketing efforts.
More information is available at http://www.magiconline.com/slate.
About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.
© 2012 by Red Door Interactive, Inc. All rights reserved.