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Meet Red Door: Lisa Schiavello – Executive Creative Director
Name: Lisa Schiavello
Title: Executive Creative Director
Started at RDI: November 2008
Education: BFA, Moore College of Art + Design, Philadelphia PA
Hometown: Philadelphia, PA
Bio: Lisa Schiavello is an award-winning designer and creative director with more than 20 years of strategic branding experience. Making strategic leaps built on solid insight, Lisa managed creative content and community efforts for household names such as Gerber, PowerBar, Juicy Juice, Buitoni, PurinaONE, and Disney during her tenure as creative director for O’Grady Meyers, an interactive agency in Los Angeles. Lisa also served as VP/Creative Director at Digitas NY, where she directed online engagements for Ann Taylor, Seagram's and Starwood Hotels & Resorts with an emphasis on e-commerce and integrated marketing. Lisa also spent a solid part of her interactive career at Grey Interactive NY, garnering numerous creative awards and industry accolades for her work on Dell Computer, Cover Girl, Pantene, 3 Musketeers, Pringles, Kraft, Chapstick, Skittles and Liz Claiborne. At Red Door, she inspires excellence in our creative teams, crafting fully integrated web presences and rich media marketing campaigns.
As an Executive Creative Director, what do you do for your clients?
I get super involved in making their brand and business succeed online while helping them make a meaningful connection with their customers. I make that process happen collaboratively and energetically through words, ideas and pictures. Their successes are our successes – when you have a vision and turn it into something that gets results, it’s exhilarating.
Who were the biggest inspirations for your career?
Milton Glaser, Seymour Chwast, Ettore Sottsass, Tibor Kalman, Micheal Beirut, Paula Scher, Charles S. Schultz, Hanna-Barbera, Roald Dahl, The Reverend Howard Finster, Adolf Wolfli, Laurie Anderson, Johnny Carson. Experts in words, visuals or delivery - or all three.
What excites you about the creative aspect of the interactive marketing space?
This medium is smart, fluid and immediate. And it’s always changing.
Of all the creative projects you have been involved in at Red Door what was your favorite one?
Our Rubio’s Langostino Lobster/Dr. Pepper Social Media Holiday Jingle Campaign which won two Amy Awards (Best New Media Marketing & People’s Choice Award) and a Silver ADDY Award (Web/Online Campaign).
(To the Tune of “Deck the Halls”)
Rubio’s is fun and jolly
Dr Pepper, lobster tacos
Hola-la La-la-la La-la-la
Eat ‘em up con mucho gusto
What has been your most memorable moment thus far in your tenure with Red Door?
Very recently I had the privilege of sitting at the table with the legendary Ivan Chermayeff and Tom Geismar for a branding download for our client New Leaders for New Schools in New York City.
As the Executive Creative Director what is the most important part of your job?
Idea generation, collaboration, connection and smart execution that informs, educates, entertains and amuses. And - making sure that whatever we create gets the right people to remember something, feel something or do something. Remember – if they don’t ask why, they’ll walk on by.
When you need creative solutions what do you do?
When I need a solution, I drink a glass of water. Water, of course, is the universal solvent; so when I need a solution, I drink a glass of water. (For an even better creative solution I might also add bourbon.)
What do you like most about your job?
I like that I actually get paid for having ideas and using my imagination. When imagination drives intellect, the door of inspiration opens. (Here’s a secret - even if this weren’t my job I’d be doing it anyway.)
What do you like to do when you’re not working with clients to improve their online presence?
Winter sports like women’s luge and speed skating.
What is your favorite quote?
Cleanse not your teeth with the tablecloth.
– George Washington’s Rule Number 100