Branded Search: Why it’s so important and 3 strategies to optimize for it

All SEO people understand the importance of optimizing for those high-volume, non-branded terms that have the potential to drive a boat load of traffic to your site. However, while these terms should definitely be a huge part of your overall SEO strategy, you can’t neglect all of the branded search queries your business can generate from its... Continue Reading

4 Last Minute Social Marketing Tactics to Help Drive Holiday Sales

The holiday season is officially here, and with it comes an often frantic search for the perfect gift for everyone on your consumer's list. From Pinterest to Instagram, inspiration for holiday shopping is more prominent on social than ever before, and the path to purchase is becoming more and more accessible through in-app experiences and shopping... Continue Reading