The 2016 U.S. Election will go down in history as one of our most memorable. Both parties have been giving it their all, through presidential debates, TV ads, town halls, and Twitter wars. If we look at it from a marketing perspective, we'd see that a presidential campaign is just that, a campaign—or, more specifically, a project to garner th... Continue Reading
Throughout the country, craft beer sales have been booming, and the increasing popularity has resulted in a tight competition between breweries—especially in San Diego. With a whopping total of 129 craft breweries, San Diego has quickly become a frontrunner in the competition to be declared America’s craft beer capital.
With consumers shopping earlier and earlier for the holidays, marketers need to be prepared with content to address their needs now and throughout the holiday season. This is more important than ever, with different consumer timelines, touch points across devices and channels, and consumer expectations for personalized experiences.
We all know that video content has made a big impact on social media, but live video and real-time updates are game changers. Between Snapchat, Facebook Live, Periscope, and recently introduced Instagram Stories, the opportunity to share real-time content on social media is expanding. But what exactly is real-time content? And, as a marketer, where... Continue Reading