How to Create & Execute a Content Marketing Strategy: Part Three

When you’ve invested time, brain power and creative ingenuity into a piece of content, it is important to promote and distribute it. While this may seem obvious, brands often put all of their budget into the creation of content and forget to invest in making sure the content is seen, shared and promoted. Your content is only as effective as t... Continue Reading

Top Trends 2016: Analytics

A new year means new opportunities and advancements in the world of digital marketing. And while innovation is a constant for the industry as whole, it can be argued that its impact is felt greatest in the data and analytics space. As 2016 starts its engine, our Director of Digital Analytics and Optimization, Andy Batten sits down to share what tre... Continue Reading

How to Create & Execute a Content Marketing Strategy: Part Two

Content takes on many forms; from infographics and printable guides to GIFs and inspiring images. For the purposes of this edition, we’ll focus on optimizing shareable content for the most popular social media channels with the goal of maximizing reach, engagement and clicks back to your site. One of the biggest concerns we hear from marketer... Continue Reading