Bill Gates Shakes His @ss: The Week After

So, a week after the Bill and Jerry Microsoft ads air, the ads have been pulled. According to Microsoft spokesman Frank Shaw, the end of the Seinfeld ads was planned well in advance, and wasn’t coming in response to any criticism of the spots. “All along we said we were having a teaser campaign,” he said. “We’re getting ready to start the second phase. This was the plan all along.”br /br /So here’s the follow up: “I’m a PC.”br /br /object width=”425″ height=”344″param name=”movie” value=”http://www.youtube.com/v/oWk8ouioXgEhl=enfs=1″/paramparam name=”allowFullScreen” value=”true”/paramembed src=”http://www.youtube.com/v/oWk8ouioXgEhl=enfs=1″ type=”application/x-shockwave-flash” allowfullscreen=”true” width=”425″ height=”344″/embed/objectbr /br /Well, if Crispin Porter Bogusky’s media strategy was to make people talk, it worked. People talked about the Jerry and Bill ads. br /br /But usually, teasers relate to the rest of the campaign. “I’m a PC” does have a total different look and feel. And yes, while it’s empowering, I kind feel like I’ve seen it before and it’s totally reactive to Apple’s PC and Mac campaign. (Though Bill Gates does make a nice cameo while unloading the groceries out of his trunk. I wonder if he was paid the $400 extra daily rate?)br /br /Jerry was paid $10 million to appear in the ads. That’s the size of budget for many national accounts. The fact that he was a star ten years ago doesn’t really help make Microsolf cutting edge, the whole goal of this campaign.br /br /But the big question is, did the production company use Mac software to create this spot?