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Bill Gates Shakes His @ss
So, we have the first results of Microsoft and Crispin Porter + Bogusky’s $300,000,000 attempt to make Microsoft hip and cool in response to the rather unflattering image portrayed in Apple and TBWA Chiat Day’s wildly popular Mac vs. PC campaign.
The results? Well, there’s an appearance by Jerry Seinfield, and a rather laid back Bill Gates, churros, a cheap shoe store, and some mention of the product. The spot ends the camera on Bill Gates shaking it.
The final tagline reads:
Microsoft. The future. Delicious.
Hey, wait a minute, isn’t delicious a variety of apple?
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It’s smart to give Bill Gates more of a personality. I wonder if he noticed the Apple connection? Clever.