Throughout the country, craft beer sales have been booming, and the increasing popularity has resulted in a tight competition between breweries—especially in San Diego. With a whopping total of 129 craft breweries, San Diego has quickly become a frontrunner in the competition to be declared America’s craft beer capital.
With consumers shopping earlier and earlier for the holidays, marketers need to be prepared with content to address their needs now and throughout the holiday season. This is more important than ever, with different consumer timelines, touch points across devices and channels, and consumer expectations for personalized experiences.
We all know that video content has made a big impact on social media, but live video and real-time updates are game changers. Between Snapchat, Facebook Live, Periscope, and recently introduced Instagram Stories, the opportunity to share real-time content on social media is expanding. But what exactly is real-time content? And, as a marketer, where... Continue Reading
Digital conversations have become the driving force behind all brand and consumer interactions, and as a result, social listening is playing a larger part in consumer engagement than ever before. In order to keep up-to-date with these conversations, here at Red Door Interactive, we have ways to collect data in real-time, such as the social listenin... Continue Reading
Captain Clarity came about during the years of the Great Disconnect, when the Islands of Marketing were not in communication and silos ruled the day. It was a dark time—bounce rates were high, conversion rates were low, and thousands of media dollars were lost.