July 1, 2014 marked the date on which the much anticipated Canadian Anti-Spam Legislation (CASL) officially went into effect. CASL is one of the strictest laws of its kind, and it has the potential to impact any individual or organization that sends to and/or from Canadian email addresses. You may be unaware of the geographical location of your ema... Continue Reading
We can all agree that email marketing increases business, but the real question is how to snag up those valuable emails. These valuable practices for offline email acquisition can help you acquire new contacts, help your company to obtain more information from the subscriber, and retain the contacts you do receive. Continue Reading
I didn’t have to travel far to attend the BlueHornet Lifecycle Messaging Conference, which was held in downtown San Diego at the Omni hotel October 9-11.
Red Door Interactive uses the BlueHornet Email Service Provider platform (among others) for some of our clients’ email messaging, but the content of this conference was platform agnostic. The ti... Continue Reading
ExactTarget Connections 2012 –“Inspire the Future”
By Pilar Bower, Email Marketing Manager, Red Door Interactive
Last week I attended the ExactTarget Connections conference in Indianapolis for the 2nd year in a row. While this conference has a (great) reputation for entertainment, big name keynotes, concerts, and very little slee... Continue Reading
By: Pilar Bower, Senior Email Marketing Strategist at Red Door Interactive
Featured in eM+C
August 13, 2012
Email campaigns work, period. The question becomes how effective they can be for certain organizations. Some marketers have seen significant drops in conversion rates and incorrectly conclude that emails are slowly becoming irrelevant.
Noth... Continue Reading