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Michele Kiss Hinojosa:

The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)

By Michele Kiss, Director of Digital Analytics Featured in Marketing Profs In this article, you'll learn...

  • Five ways analysts can communicate better with executives
  • The importance of adjusting your communication style for management
  • Communication is a critical skill for analysts, and the communication skill tha... Continue Reading


    The Most Undervalued Analytics Tool: Communication (Part 2: Communication Across Departments)

    By Michele Kiss, Director of Digital Analytics Featured in Marketing Profs A lack of communication between analysts and their team is one thing. But a lack of communication between analysts and other departments can be an express ticket to ineffectiveness. That's because providing meaningful insight is nearly impossible without a clear understa... Continue Reading



    The Year of the Analyst

    Featured in Colorado Biz By Michele Kiss It's not just about collecting data. The advent of digital brought with it the incredible measurability of the online channel. When coupled with a recession, where every dollar counts and profitability of every move is questioned, data-informed decisions have become critical to many companies. Analytics is... Continue Reading