"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin
To expand on Seth's quote, Ty Montague has a great blogpost on Harvard Business Review that highlights telling your stories through marketing and advertising is not enough.
Storydoing companies — Red Bull, TOMS shoes, Warby Parker, and Tory Burc... Continue Reading
The 17th Annual UCLA Restaurant Industry conference was recently held and Taco Bell CEO Greg Creed – an Australian who sells Mexican food to Americans – delivered a humorous, refreshingly transparent and insightful keynote with some inspiring food for thought (no pun intended):
Two key insights for any brand
- Current custome... Continue Reading
It has been five months since life BI (Before iPad). I have downloaded over 100 apps for professional and personal use, the lion share being educational games for my 3-year old daughter. There are about 10 go-to apps I use on a daily basis but two have increased my personal and professional productivity greatly -- Springpad and Evernote. People hav... Continue Reading