Brett Johnson, Senior Strategist, Red Door Interactive
Most companies that are taking even the most basic steps in market research have formulated some sort of segments. From rudimentary demographic profiles based on ages, incomes and geographic location to complex representative classifications based on algorithms that also include... Continue Reading
Brett Johnson, Sr. Strategist, Red Door Interactive
In this article, you'll learn how to...
Create solid, actionable objectives
Implement tactics that support your objectives
Motivate employees to enhance the quality of your strategies
Many companies have essentially the same overarching... Continue Reading