Social Media Infiltrates the Traditional Agency

Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general availability of information on the internet. This paradigm shift is most certainly an amalgamation of several factors, including perception of ad efficacy in various channels. Newspaper readership has dwindled and a sad few have closed their doors completely. Subscriptions were down, but worse, the 20 [...] Continue Reading