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You Don’t Have to Be a “Creative” to Be Creative
Fast Company Reid Carr What does a person deemed "creative" look like? You might picture a man with horn-rimmed glasses in a long-sleeved black mock turtleneck or a young woman, powered by caffeine, donning the latest fashions. They are certain to come up with the next big idea, the white knight, at each and every brainstorming session, or maybe not. There is no question that some people are more inventive than others, but is that "right brain" a product of nature or nurt [...] Continue Reading
Managers Need to Also Be Career Counselors
Fast Company Reid Carr Ideally, the people you hire have some ambition and are somewhat competitive. This stems far beyond the office softball team or reaching for a promotion. Managers need to recognize that they play a critical role in getting employees where they want to go within the company and beyond. At Red Door Interactive, we've noticed certain staff members are go-getters, seizing opportunities based on their strengths, but most need help looking at the big pict [...] Continue Reading
Four Tips to Make a Lasting Impression at a Networking Event
Fast Company Reid Carr I can't count the number of times I've attended a networking event only to meet someone that doesn't differentiate themselves from other folks in their industry. For example, when coming across a technical programmer at a software company, they leave out a crucial part by explaining what the company actually does or the specialization. When folks fail to mention this information, it leads me to believe that there is a lack of passion for what they do o [...] Continue Reading
Teamwork at its best
Fast Company Reid Carr Michael Jordan once said, “Talent wins games, but teamwork and intelligence wins championships.” I couldn’t agree more. I’m a firm believer that the success of a business is directly related to the talented individuals that comprise the work force. Their expertise and efforts are what enable a company to thrive. And while staff members bring various skill sets and qualities to the table, it’s the formation of internal teams that yields ulti [...] Continue Reading
Immersing yourself in your clients
Fast Company Reid Carr Prior to signing on a client, it’s not uncommon to have numerous meetings to ensure everyone is on the same page with the goals and deliverables of a particular project. What’s equally important is how companies can better succeed in their initiatives while endearing themselves more with customers by becoming immersed in that company’s culture. Doing so not only demonstrates dedication to the partnership, but reveals that service providers are [...] Continue Reading
Social media: You’re going to start seeing ads on Twitter
San Diego News Network Reid Carr Twitter finally announced its new ad model which is the beginning of more to come. It will likely change how you and your stakeholders use Twitter in the coming years. First, you will begin to see promoted tweets where brands bid to have their tweets highlighted above others in search results on Twitter. After that, we expect to see other advertising opportunities available to marketers. For now, only some of the most savvy and forwa [...] Continue Reading
Implications of Twitter’s new (and obvious) ad model
iMedia Connection Reid Carr Article Highlights: As a business, Twitter will now have commitments to fulfill to both its advertisers and its users For marketers, don't expect to start raking in the money or adding followers in droves on day one Ideally, the tweets that the users will see will be highly relevant to their searches Twitter rolled out its new ad model to much hurrah. People have been dying to learn how Twitter was going to monetize its enormous audienc [...] Continue Reading
Reid Carr discusses what ad:tech sessions he plans to attend
Reid Carr, ad:tech San Francisco Creative Agency Ambassador, plans to attend the following sessions: Social Marketing Masters: Social Media Strategies--Generating Leads & Loyalty Content Marketing Masters: Branded Online Publications -- The Marriage of Premium Content and Advertising Local & Mobile Practical Strategies: Building the Better Digital Media Plan Location-Based Advertising Myths and Realities [...] Continue Reading
Strategic Philanthropy: How and why to go about it
Fast Company Reid Carr Since I started Red Door Interactive, I’ve made it a policy to devote a certain amount of company resources each quarter to pro bono work for worthy nonprofits. I had discovered this trait long ago within our educational system, as well as through other companies and leaders who’ve been an example to me. Until this year, such efforts usually took the form of having the team create a new Web site or develop a very basic and brief email or Interne [...] Continue Reading
Four Ways to Inject New Ideas Into Your Company
Fast Company Reid Carr Like many people, I have my own way of doing things that, for a variety of reasons, have proven to work for me. This ranges from how I manage people and conduct new business initiatives to strategize about future growth. I’d like to say that they are key reasons why Red Door Interactive has been able to achieve consistent double-digit revenue growth since its inception eight years ago. While I’m proud of our achievements to date, I’m cognizant [...] Continue Reading
Involving others; the slower, but surer path to good decisions
Fast Company Reid Carr A Fast Company blog post I wrote a while back, “Going with Your Gut is Not Enough,” generated some interesting online and offline discussions with other entrepreneurs; some of whom differed with my position that making key decisions without the consultation of others may not be the best course of action. One responder in particular noted that such instinctual decisions are good because they’re based on the person’s past experiences, trials a [...] Continue Reading
Why companies need to look beyond the numbers
Fast Company Reid Carr Businesses thrive on achieving and exceeding numbers. I’d be lying if my company, Red Door Interactive, didn’t pay close attention to analytics because after all, we would be out of business if we didn’t deliver results. While spreadsheets can be an essential tool for any organization, focusing solely on the raw data can restrict a company from reaching its full potential. Having a clear strategy for not only measuring results, but then understan [...] Continue Reading
Why going with your gut is not good enough
Fast Company Reid Carr I’m always impressed by folks I know who possess keen instincts for making the right decisions in the right place at the right time. You know the type; the ones that forgo reading the comprehensive, detailed analysis compiled by their staff in favor of going with their gut. The reality is that while the executive’s decision may be right more often than not, when it goes bad, it goes REALLY bad. Making key strategic decisions based solely on h [...] Continue Reading
The Nerve of Understanding Value
Find Your Nerve Reid Carr Part of why I think we experienced continued growth through the downturn — approximately 40% growth in 2009 — was because we retained our focus on continuous improvement. We weren't sitting idly by awaiting what might happen to us; we were placing bets on important new services that were in demand and on technology that could reduce our costs. Full Story >> [...] Continue Reading
Taking a Back Seat is No Option: Planning for 2010
Fast Company Reid Carr Like it or not, it’s past time for all of us in Corporate America to move forward and map out a game plan for 2010. I suspect that this will be a welcome, albeit difficult, task for many, given the economic challenges that occurred over the last 12 months. However, there are still some companies out there that believe the state of the economy will determine their success, and while that premise might hold true in certain circumstances, organizations [...] Continue Reading
A consumer’s responsibility to the media: Fans must be Fans!
Fast Company Reid Carr It seems that not a day goes by that I don’t read about another once highly-regarded magazine or newspaper filing Chapter 11 or closing up shop. I feel sad, yet somewhat responsible, for its demise like so many other well-known and long standing periodicals. While I’ve enjoyed many of the now-defunct periodicals, I may have mentioned an article to someone only from time to time. I now realize that I never advocated for the products, and may be p [...] Continue Reading
The Evolution of Marketing Agencies
Fast Company Reid Carr As a frequent attendee of local marketing association events, I am perplexed by the occurrence of regular, prevailing discussions that focus more on areas such as the best use of social media and less on aligning the campaign’s goals and metrics with that of the corporation as a whole. The days of such practices are numbered to say the least. The old adage is true – if you don’t know where you’re going, how will you ever get there? Good camp [...] Continue Reading
Heavy competition? Don’t join ‘em – beat ‘em!
Fast Company Reid Carr Just because there is no one selling ice to Eskimos doesn’t mean you should enter that market. Conversely, a competitively crowded industry just means there is demand for it. The key to succeeding in a crowded industry lay within your company’s ability to do something different or present yourself differently. There are so many ways you can differentiate yourself in a crowded marketplace. To name a simple few, you can choose to sell to diffe [...] Continue Reading
Rethinking internships: Part I: Mentoring out the mundane
Fast Company Reid Carr Many of us remember our internship programs during college as little more than a "check in the box" toward graduation credit and, if we were lucky to get a paid one, some pocket change to cover the occasional t-shirt purchase at the university book store. Back in my college days as an advertising major, I rarely heard of any fellow classmate ever receiving valuable hands-on experience while interning at an agency, other than being a small fly on the wa [...] Continue Reading
Growth by Acquisition
Fast Company Reid Carr When starting a company, business owners create a list ofgoals they want to accomplish. Some are heftier than others, but the biggest milestone a company can achieve is consistent growth combined with healthy profits. There are many ways to do this including doing it organically, but one option we chose was to acquire a company in a different geographic market or be purchased by an outside organization. A year ago, my company, San Diego-based Red Do [...] Continue Reading
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