Crucial Requirements for Campaign Landing Pages

eMarketing + Commerce Pilar Bower Many promotional and branding email campaigns fail to take into account the ultimate goal of such initiatives: for recipients to read the content presented to them and perform specific calls to action. Campaign landing pages can help recipients become engaged with campaigns and act on calls to action if they meet the following requirements: Continue Reading

Jack Box was in a bus crash, but is the social campaign a train wreck?

This was one of the more entertaining Superbowl commercials with a good tease and all the right corresponding components: hangintherejack.com, Facebook fan page, Twitter page, Email & SMS campaign, but I am very disappointed in the long-term execution.  This shouldn't even be a long-term execution by the way - people have short attention spans… what the hell is going to happen to Jack?

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The Road to the New Dew

Has Mountain Dew joined the ranks of CNN's Ballot Bowl and MSNBC's Race for the White House?

It’s hard not to get inundated, especially in our industry, with social media. Clients ask: how do you rate social media and viral marketing as successful? If it gets people talking about your brand, engages them in an interesting and relevant “with the times” manner, instigates action among a network of people, and in this case - got me to venture back into the land of unnaturally yellow [...] Continue Reading

Adweek’s Interactive Agency 2006 Report Cards

Always a fun read. To view the report cards:http://www.adweek.com/aw/images/pdfs/IQReportCards.pdfNote from IAB:Grading the interactive shops The nutty professors at Adweek are at it again: Their "Interactive Report Cards" offer grades for 10 [...] Continue Reading

R/GA Takes Grandy for Nike+

NEW YORK The 43rd Andy Awards today for the first time awarded the Grandy, the equivalent of best in show, to an interactive marketing program.And if you want to visit this very cool site, especially for our Red Door runners:http://www.nike.com/nikeplus/ [...] Continue Reading