How to measure SEO for maximum impact

iMedia John Faris Article Highlights: While volumes of quality links and content will result in top SERP rankings for your site, the ultimate goal of SEO is to increase your traffic and conversions By creating content that is based on the needs and wants of your prospects, you can convert more of the visitors that arrive at your site Gaining a better understanding of your visitor's attitudes can be achieved with surveys conducted on-site In the [...] Continue Reading

10 Ways to Optimize Your Internet Presence for Local Search Queries

eMarketing & Commerce (eM+C) Magazine John Faris Former U.S. Congressman Tip O'Neill famously coined the phrase, "All politics is local." In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise — and soon to be explosion — in GPS/mapping-enabled smartphones and drastic changes in the way Google searches trigger local results, local search is rapidly becoming a critical marketing channel. Th [...] Continue Reading

Wave Goodbye to Email

Many have surmised that the next generation of internet users will forgo using email all together, instead favoring communication through text message, chat, Twitter, Facebook, and other mediums that provide more instant gratification and collaboration. At today’s Google I/O Developer Conference, Google may have just put that debate to rest by announcing a new communication to [...] Continue Reading

Twitter Analytics from Avinash Kaushik

In a recent interview with Dr. Ralph Wilson, Avinash Kaushik shared some of the metrics he likes to analyze for Twitter. These Twitter analytics include:

Number of followers over time Number of retweets (RTs) over time Number of clicks on tweeted links Most popular content (above-average clicks)

Holiday Marketing Blitz

It’s the 4th Quarter and you need a big win.  As the holidays approach and marketing budgets increase, now is a crucial time to diversify and integrate your approach to online marketing.  In order to do this properly, you have to leverage several marketing channels and use consistent messaging/promotional offers across all of them. 

These channels include:

·         display ads

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Customer Lifetime Value Panel @ RDI

On May 6th, Red Door hosted a panel discussion on Customer Lifetime Value that included a number of industry experts.

Red Door Interactive President, Reid Carr started the session with a quick introduction of the panel and the topic at hand. He pointed out that acquisition and conversion strategies often dominate the focus of Web marketers at the expense of retention and extension strategies. This l [...] Continue Reading

Why You Should Reveal SEO Secrets To Clients

Search Engine Land Paul J. Bruemmer and John Faris When you buy search services, some agencies merely provide a general overview of their SEO methodology without revealing any details. They claim this relieves the client from being bogged down in the minutiae of implementation. In reality though, these firms are simply trying to keep their intellectual property under wraps and create a dependence for their implementation services. With a little help though, well trained in-h [...] Continue Reading

Optimizing A Paid Search Campaign

Search Engine Land John Faris Pay-per-click (PPC) remains a leading online marketing strategy despite ever-increasing competition and rising click costs. Why? Paid search works extremely well when you’ve established an accurate estimate of your cost per acquisition (CPA) and return on investment (ROI). However, not everyone is properly measuring their CPA and maximizing their ROI. To get optimal results from your paid search campaign, you need to consider a number of diffe [...] Continue Reading

Launching Organic Analytics & Buzz Monitoring In-House

Search Engine Land Paul J. Bruemmer and John Faris In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your in-house search team is in place and the search department has gained insight into the key performance indicators (KPIs) they are responsible for influencing, as well a [...] Continue Reading

Google’s Universal Search

Website Magazine Paul J. Bruemmer and John Faris Google wants to help you find the best answers, even if you don’t know where to look. So it folded all its verticals into Web results as an assist. Listen up, search marketers — it’s no longer an option to include optimized images, videos, news, local maps or blogs in your SEM strategy; it’s a requirement. Google’s launch of Universal Search has opened up the possibility for even more tactics to be applied and requir [...] Continue Reading

Link Your Way to a Successful Site

iMedia Connection John Faris Dig this scenario: You have a healthy amount of unique content indexed. Your site architecture and server-side issues have been resolved. You have implemented on-page search engine optimization (SEO) tactics. You even achieved top rankings. However, you are starting to slip, as your organic traffic dashboard begins to look like an EKG flat line. Sound familiar? STAT… You need link donors! Links are the lifeblood of every successful SEO campa [...] Continue Reading

Surface Computing – The New Internet Landscape?

Microsoft proved this week that they can still compete with the likes of Apple and Google when it comes to innovation. With their launch of surface computing, Microsoft has turned the standard coffee table into an interactive touch screen computer. When this type of technology (Apple is in the hunt too) goes mainstream and is combined [...] Continue Reading

Google’s Universal Search Results – New Challenges, New Opportunities

With the recent launch of “Universal Search,” Google has made revolutionary changes to its search interface. This new interface creates considerable challenges and opportunities for companies engaged in search engine marketing (SEM). Search engine marketers are now forced to take a more holistic approach in their quest to drive traffic and create brand recognition through Google’s search engine listings.What is Universal Search?Most Internet users are familiar with the s [...] Continue Reading

Forget About Being Number 1 in Google?

While eye tracking studies indicate that top rankings in the natural results of Google lead to overwhelmingly higher click through rates than the lower positions, this article argues that the same may no longer hold true for PPC ads. [...] Continue Reading

iMedia Connection – 7 Sticky Sites Their Secrets Revealed

Is your site sticky? Do you want Web visitors to come back more often and stay on your site longer? If so, learn how to improve your Web site by taking cues from 7 of the stickiest.br /br /a href="http://www.imediaconnection.com/global/5728.asp?ref=http://www.imediaconnection.com/content/13031.asp"iMedia Connection - 7 Sticky Sites amp; Their Secrets Revealed/a [...] Continue Reading

iMedia Connection – 7 Sticky Sites & Their Secrets Revealed

Is your site sticky? Do you want Web visitors to come back more often and stay on your site longer? If so, learn how to improve your Web site by taking cues from 7 of the stickiest.iMedia Connection - 7 Sticky Sites & Their Secrets Revealed [...] Continue Reading