Case study: How a site redesign doubled returning visitors

iMedia Connection Jeannie Fratoni Article Highlights: Red Door Interactive built Souplantation.com to be a completely customizable experience The new site has seen a 220 percent increase in returning visitors, a 17 percent increase in visits, and a 20 percent increase in gift card sales The company plans to keep the content fresh and relevant to give the users a reason to keep coming back for more Red Door Interactive was hired to build an entirely new site for So [...] Continue Reading

Case Study: The First 100 Delicious Days of Souplantation.com

By Jeannie Fratoni Creative Director, RDI A 220% Increase in Returning Visitors—That’s a Lot of Cabbage! Souplantation & Sweet Tomatoes Restaurants is an all-you-care-to-eat dining experience where you can enjoy the freshest ingredients and a meal that is your own creation. Red Door Interactive built an entirely new site for them from the ground up and the site visitors keep coming back for more. We formulated strategies and recommendations of our o [...] Continue Reading

How Souplantation & Sweet Tomatoes Found Success With Its Email and Social Media Campaigns

All About ROI Melissa Campanelli

During the presentation, attendees learned how Souplantation & Sweet Tomatoes — a healthy-eating restaurant chain with 112 establishments in 15 states — grew its monthly Club Veg email newsletter membership from 712,000 subscribers in September 2008 to 1.2 million subscribers to date through several email and social media initiatives.

In January, for example, Souplantation & Sweet Tomatoes — along with [...] Continue Reading

Red Door Interactive Wins Two 2009 IAC Awards

Congratulations to Red Door Interactive for winning two Internet Advertising Competition (IAC) awards for our work with Rubio's and Cox Communications. The IAC Awards are a national competition put on by the Web Marketing Association. This isn't our first time winning, but it is just as sweet every time. So what exactly did we win? For Rubio's, we won Continue Reading

Verizon officially debuts RIM BlackBerry Storm

Well, my Christmas wishlist is officially complete. Finally, after years of limited smartphone options from Verizon, the wait is over (or at least until early November). I have been a devoted Verizon customer for many years and their 'network' is what has kept me a customer. The new Storm a.k.a. BlackBerry Thunder seems pr [...] Continue Reading

10 Principles of Effective Web Design

This article is a good reminder of best practices. Something we practice here at Red Door across all departments from creative to user experience, search and tech.Usability and the utility, not the visual design, determine the success orfailure of a web-site. Since the visitor of the page is the only person whoclicks the mouse and therefore decides everything, user-centric design hasbecome a standard approach for successful and profit-oriented web design.After all, if users can’t use a feature [...] Continue Reading

A great ‘visual’ directory of web 2.0 applications and services.

This site provides a nice 'visual' directory of web 2.0 applications and services. I like how they use all of the logos on the page with quick descriptions as you hover to see if it's something you're interested in. A nice add for del.icio.us... [...] Continue Reading

Huge Gallery: iPhone Lines Across the USA, a Gallery By You – Gizmodo

This link was emailed to me by Damien. It's an iPhone craze! So what does everyone think the sales will amount to from today alone?"iPhone Lines Across the USA, a Gallery By You" [...] Continue Reading

Say hello to iPhone. Today.

I realize that this is old news by now, but I figured one of us had to at least get it in our blog archive on the release date...

iPhone, the revolutionary combination of a mobile phone, widescreen iPod, and Internet communications device, is coming to the online Apple Store and retail Apple Stores on June 29, 2007, with AT&T as the exclusive U.S. carrier partner.

IAB Press Release – Internet Advertising Revenues Soar Again, Near $5 Billion in Q1 07

IAB Press Release - Internet Advertising Revenues Soar Again, Near $5 Billion in Q1 07: "INTERNET ADVERTISING REVENUES SOAR AGAIN, NEAR $5 BILLION IN Q1 07Industry Continues to Set New Records; Revenues Up 26% from Same Period Last YearNew York, NY (June 6, 2007) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached a new record of $4.9 billion for the fi [...] Continue Reading

MySpaceTV Takes On YouTube

MySpaceTV Takes On YouTube: "News Corp.'s MySpace will launch an enhanced beta version of its video site this week designed to compete with Google's YouTube.'This is the next step in the evolution of video on MySpace,' said Jeff Berman, gm of video at MySpace. 'This is just the tip of the iceberg.'" [...] Continue Reading

creativepro.com – Producing Podcasts

Just as with blogs: "Create content worth reading", the same goes for podcasts: "Create content worth listening to".This article gives you a 'how to' for anyone who is interested in developing a podcast.creativepro.com - Producing Podcasts: "In the first part of this series, I covered creating a blog to lend more personality to your Web identity. But useful as blogs are, they're a dime-a-dozen. Increasingly, anyone who's anyone po [...] Continue Reading

Inc.com: 30 Under 30 – America’s Coolest Young Entrepreneurs

I saw this article on Yahoo! this morning and immediately thought of another deserving person, our very own Reid Carr.Reid was chosen to represent 40 Under 40 for the 2005 San Diego Metropolitan Awards; view here:http://www.reddoor.biz/aboutus/awards/or here:http://www.sandiegometro.com/2005/sep/40under40/carr.phpI wish we had known about Inc.coms 30 Under 30 because I am c [...] Continue Reading

GoLive and FreeHand: Not Dead Yet

I learned Freehand before I learned Illustrator so I've always preferred it. We still use both here at Red Door but Illustrator is the clear winner. Read more below:Also, check out this link Steve just sent me and be sure to click on the screens too (oh, and he is a Freehand user as well): http://www.freehandsource.com/_frames/_misc/_history/fh_version_history.html (TidBits)By Glenn Fleishman, creativepro.com contributing editorWedne [...] Continue Reading

MetroNaps

MetroNapsWhat an amazing concept! I can see how this will take off in big cities, especially Manhattan. I used to commute from NJ to NYC and it was so exciting when you came out of the tunnel and heard the sounds and experienced the energy of the city. It was invigorating and inspirational and it felt as though you were entering another world. After a while though, it does become the daily grind and there is definately a need for an 'escape'. For me, it wa [...] Continue Reading

Quark Loses Major Leader

I feel that Quark is out of the game already (even before losing a major leader). Our preference is InDesign and we really only use Quark if our clients or printers demand it.Quark Loses Major Leader: "It's the best of times and worst of times at Quark, the makers of QuarkXPress. Version 7 of that page-layout giant is only weeks away from hitting store shelves, and it's generating a big buzz. Yet there's no denying the l [...] Continue Reading

Cingular Brand Set to Vanish

Oh no! The little orange guy is going to go away!I don't know about you, but I am a big fan of the Cingular brand (not service though, Verizon is my choice for service).Hopefully they will seek a new agency to rebrand the AT&T division with something as fun, recognizable and a brand with great 'legs' for future campaigns.May 02, 2006By Richard WilliamsonDALLAS AT&T expects to drop the Cingular brand [...] Continue Reading

Napster to Tap Hot Web Ad Market

With the demand in online advertising, Napster takes advantage by pushing relevant, compelling ads to users.I think it will be well received - especially with content from House of Blues, Samsung and more. Read more about it below:May 01, 2006By Brian MorrisseyNEW YORK Music service Napster said it would push deeper into the Internet advertising market with a revamped ad-supported Web service for listening to music.Napster.com now offers listeners up to five plays of more than 2 million songs. A [...] Continue Reading

Design Interact: News

HP also offers recycling but there are costs associated with it. Read more on that here: https://warp1.external.hp.com/recycle/

Apple Offers Free Computer Take-Back Program

Design Interact: News

This is a fun site. Try the 'moto graph' section to create your own animations and sound for your mobile phone.

Motorola Launches StudioMOTO Online Mobile Music and Video Message Creator