Erika Werner


Director of Business Development & Strategic Partnerships

Erika has written 4 posts for Red Door Interactive
Email Erika Werner

Marketing Wisdom for 2009 Report

Posted by Erika Werner
February 6, 2009 Leave a comment

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Pe [...] Continue Reading

With Growth, Paid Search Gets Complicated

Posted by Erika Werner
May 7, 2007 Leave a comment

Paid search is still evolving into a complex, multi-faceted channel that has brought tremendous promise and online marketing star power. However, it has also defined many obstacles such as trademark policy issues, affiliates competing in the space and the corporate re-structuring of search teams so they can best handle the millions of keywords and campaigns.The complexities of paid search have reached a critical point. Companies need to re-evaluate/re-build their internal search team infrastruct [...] Continue Reading

Report: MySpace Audience Graying

Posted by Erika Werner
October 6, 2006 Leave a comment

There is a misconception that social networking is the exclusive domain of teenagers ~ analysis confirms that the appeal of social networking sites is far broader. [...] Continue Reading

The New Advertising Trinity: Why Search + User Experience + Analytics = Power

Posted by Erika Werner
July 11, 2006 Leave a comment

Even in the era of agency consolidation, search continues to be sold as a stand alone service. Is it possible to put together a decent performing search campaign in a vacuum? Sure. Does it deliver the best possible results? Definitely not! As powerful as a carefully orchestrated search initiative can be, it becomes significantly more so when you add user experience (UX) and analytics to the mix. [...] Continue Reading

 

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