Fast-fashion retailers provide shoppers with the latest trends that, in many cases, are in one minute and out the next. So if the customer experience changes so frequently, how do brands form meaningful relationships?

The answer lies not in having merchandising tunnel vision, or in vague brand statements, but by creating a community that connects patrons with the brand and with each other, and social networks have staked a modern claim in fostering these relationships. Once retailers fulfill their shoppers’ latest fashion craving, the next step is to keep them involved (and shopping!) through meaningful, one-on-one conversations, no matter the season or sale. Facebook and Twitter both provide real-time engagement opportunities that can extend brand affinity, word-of-mouth and yes, even increased purchases away from the storefront, away from the brand website — right where shoppers are spending the majority of their online time. Here are five tips that fast fashion retailers can do to better amplify customer interaction through social media:

1) Offer exclusive “Social Media Only” promotions
Sharing special offers exclusively for those individuals that follow a particular outlet’s brand increases shopper’s desire to pay attention to that brand’s Facebook or Twitter updates. Furthermore, tracking the ROI of social initiatives can be easily done through coupons and social media sales — just wait until that LBD (little black dress) sells out an hour after you post a Twitter sneak sale!

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You are invited: Social Media for Non-Profits

Presented by: Crosby Noricks, Social Media Strategist – Red Door Interactive

Thursday, August 13: 9-10 am
Red Door Interactive
350 10th Avenue, 15th Floor
San Diego, CA 92101

An effective social media strategy requires research, planning, implementation, tracking and reporting on results. Learn how to strategically implement a social media program that meets the needs of non-profit organizations in this one-hour, interactive presentation with Red Door Interactive’s Social Media Strategist. In this session you’ll gain valuable insights and actionable best practices that you can take back and immediately apply to your social media initiatives.

Coffee & pastries will be provided.

Please RSVP to Morgan Witt by Friday, August 7:
mwitt@reddoor.biz

Greg Grunberg with Rubio's Business Supervisor, Lauren Dougherty

So how did the Yowza and Rubio’s partnership come about?

Rubio’s is one of Red Door’s social media clients (others include Souplantation, Charlotte Russe, and La Quinta Inns & Suites). During our ongoing monitoring, Red Door found a tweet from Mr. Grunberg himself urging Rubio’s to take a look at his Yowza! app. After a few tweets exchanged on Twitter (including a bit of pressure from Mr. Grunberg when he rounded up his followers to mass request Rubio’s on Yowza!), we brought him inside the agency walls for a meet and greet. Rubio’s is now offering exclusive coupons through Yowza! and its been a blast riding along Greg’s Yowza! train!

For more photos and video from the event, check out the Rubios and Red Door Facebook Fan Pages

As senior vice president of marketing for Leap, Scott Edwards is responsible for developing and managing the Company’s strategic marketing, consumer and marketing research, product development, branding and communications initiatives.

Edwards brings to the Company an impressive background spanning more than 22 years in leading marketing organizations, most recently serving as senior vice president worldwide consumer marketing with Hewlett-Packard. Prior to Hewlett-Packard, Mr. Edwards held senior management positions with Gateway, Sony, and Leo Burnett Advertising in Chicago.

Mr. Edwards received his B.A. in theology and philosophy from Denison University.

Red Door CEO Reid Carr is a SIG Co-Chair. CommNexus San Diego, formerly the San Diego Telecom Council, is a non-profit network of communications industry companies, defense industry companies, service providers, professional trade organizations, and local government.

In 2008, retailers suffered from some of the worst sales and traffic numbers in years. Optimizing your email marketing strategy will play a key role in reversing this trend in 2009 and beyond. When done right, email marketing messages drive more conversions than all other digital marketing mediums combined.

The email channel provides the most opportunity to create dynamic, effective, and personalized marketing communications. This session will empower you with the actionable strategies that you can apply immediately to exceed your business goals.

A panel of email marketing gurus from leading internet presence management firm Red Door Interactive and industry experts like  email service provider BlueHornet will show you the way to email marketing “nirvana.” In this session you’ll gain valuable insights and actionable best practices that you can take back and immediately apply to your email marketing initiatives.

In this session we will discuss:

• Acquisition best practices
• Deliverability optimization
• Email creative/design best practices
• Segmentation and data management
• Integrating email with emerging channels such as social media
• Lifecycle messaging
• Testing and analytics

If you have any questions, please contact Morgan Witt at mwitt@reddoor.biz or at 619-398-2670.

Times and Dates and Sign ups:

SAN DIEGO

Moderated by Reid Carr, President – Red Door Interactive

Rachael Anderson, Marketing Manager – BlueHornet

Kailin Terrill, Marketing Manager – Bikebandit.com

Pilar Bower, Email & Optimization Strategist – Red Door Interactive

Morgan Witt, Senior Strategist – Red Door Interactive

TUESDAY, APRIL 28th / 8:30-10:00AM

8:30 AM Registration & Networking

9-10 AM Program

Diamond View Tower

350 10th Ave., 15th Floor Skybox

San Diego, CA 92101

DENVER

Moderated by Morgan Witt, Senior Strategist – Red Door Interactive

Rachael Anderson, Marketing Manager – BlueHornet

Aaron Howell, Marketing Manager – Web – Cricket Communications, Inc.

Pilar Bower, Email & Optimization Strategist – Red Door Interactive

TUESDAY, MAY 5th / 8:30-10:00AM

8:30 AM Registration & Networking

9-10 AM Program

TAXI II Building

3457 Ringsby Court #231

Denver, CO 80216

Associate Business Manager/ Business Manager
Ideal candidate would have 3-5 years of agency experience and/or experience in supporting and/or managing a complex internet presence for an established company. Candidate should effectively communicate about and delegate client work among internal teams, provide excellent customer service, possess knowledge of fundamentals of marketing, advertising and basic financial metrics. An undergraduate degree is required.

Project Coordinator
Ideal candidate would have 1+ years of experience in being responsible for communicating project status as it pertains to work & budget among internal teams, assisting project managers, and providing support to project management initiatives. Candidate should possess knowledge of project management fundamentals, meeting preparation, timesheet principles, and budget tracking. An undergraduate degree is required.

Benefits (besides working with great people)

Full-time employees enjoy a generous benefit package including:

• 401(k) plan with match
• Cash bonus incentive plan
• PPO and HMO health care subsidized by the employer
• Dental, vision, and life insurance subsidized by the employer
• 3 weeks paid leave per year
• Employee recognition programs
• Peer-to-peer training programs
• Professional development opportunities, including tuition reimbursement
• Paid parking at our downtown office

Red Door Interactive is an Equal Opportunity Employer and winner of the San Diego Business Journal’s 2007 & 2008 Best Places to Work awards as well as the 2007 Crystal Award for Workplace Excellence from the Society for Human Resources Management.

Apply here.

March 7 – The Farmer’s Market in Little Italy is worth the time it will take to find a parking space.

March 9 - Get deep but hopefully not to dirty with Los Angeles landscape designer Pamela Berstler as she  examines sustainable gardening during talk for San Diego Horticultural Society subtitled “How Sustainable Practices Change Our Ideal Landscape.” Plant forum follows.

March 10 – Is apparently an excellent night for traveling Karaoke. McDini’s, O’Connells Pub and Nightclub, Café La Maze, are all hosting

March 12 – Le gusta las peliculas? Media Arts Center’s 16th annual Latino Film Festival with over 100 films from all over the globe runs March 12-22, promising shorts, feature films, documentaries.

Come work with us!

Red Door is excited to announce that we are hiring a Business Coordinator.  The Business Coordinator is responsible for assisting with day-to-day internet presence management activities for our clients. This person is a member of the Business Services team and will support on multiple accounts in our collaborative, fast-paced environment.

To get a better sense on what a “day in the life” of a Red Door Business Coordinator is like, I sat down with current  Coordinators  Kelly Donaldson and Justine Stein (pictured above with Red Door President Reid Carr), to learn a bit more about the position. Both are recent San Diego State graduates,  Kelly in 2007 with a degree in Business Marketing and Justine in 2008 with a degree in Communication (emphasis in Advertising).

“With over 15 clients, I have to be extremely organized and able to switch my focus quickly,” explained Kelly. “That said, I love the opportunity this position provides to engage directly with clients to execute daily tasks.”

Justine shared that the importance of strong communication skills, both over the phone and especially via email. “I think you need to be extremely confident and outgoing, our job is make our clients happy and you need to know when enough emails have gone through and its time to pick up the phone,” she said.

Both women cited the need to build strong relationships, take initiative and be able to make decisions and trouble-shoot independently. “You do get guidance in the beginning,” said Justine, “but at a certain point it’s really up to you to manage your workload and stay on top of everything.”

“Even though things can get busy and a bit crazy,” explains Justine, “Red Door is such an awesome company with such great people that it’s probably one of the best entry-level positions in the interactive space out there.”

Adds Kelly, “there is always something new to learn, which keeps things exciting.”

The ideal candidate has a proven a passion for the Web and exemplary customer service. An undergraduate degree and proficiency in MS Office are required. Candidates need to be able to juggle multiple tasks, pay close attention to detail, and communicate effectively and professionally.

Apply here.

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Crosby Noricks

There’s been a lot of brouhaha of late about Facebook’s ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one.

However, many businesses with an active presence on the social site are now fearful of getting caught up in any ensuing consumer backlash, and they are wondering what to do—keep our Facebook pages or move on to someplace safer? 

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