Charles | Red Door Interactive

The (Web) Experience Advantage

Posted by Charles Wiedenhoft
June 1, 2010 Leave a comment

Website Magazine Charles Wiedenhoft Take a moment to imagine what your customers are doing online, right now. Like you, they are engaged in digital experiences performing everyday tasks; such as checking e-mail, managing finances, booking flights, downloading music or connecting with friends. In late April, 2010, Nielsen reported on March 2010 data for average Internet usage across the top Web brands in the United States. The report states: “The data indicates that 62 [...] Continue Reading

The Experience Advantage

Posted by Charles Wiedenhoft
May 3, 2010 Leave a comment

By Charles Wiedenhoft Director of Business Planning & Optimization, RDI Take a moment and imagine what your customers are doing online – right now. Like you, they are engaged in digital experiences performing everyday tasks such as checking email, managing finances, booking flights, downloading music or connecting with friends. These digital experiences are always more engaging than passive messages. They create emotional imprints that can either ele [...] Continue Reading

Combatting Banner Blindness

Posted by Charles Wiedenhoft
August 21, 2007 Leave a comment

Jakob Nielsen describes your best options for getting advertising noticed on the Web. Eyetracking study included to support his findings.Interesting point made that ad networks which don't support creative matching of advertising with that of display sites will see lower CTRs. [...] Continue Reading

Travel and News – UI Trends

Posted by Charles Wiedenhoft
June 7, 2007 Leave a comment

The CNN beta site exemplifies a trend of pairing down content for a simpler interface. Video is front and center on story detail pages.Vayama is the new international specific travel booking site. Nice feature to configure flights visually through a map view.Orbitz releases a desktop app (Insider Deals) featuring special deals and tracking tools. [...] Continue Reading

Job Opening: Web Analyst

Posted by Charles Wiedenhoft
May 18, 2007 Leave a comment

Red Door Interactive is seeking a Web Analyst to join our User Experience team. Our focus is results-driven planning and site optimization through an understanding of user behavior and passion for discovering creative ways to leverage the Internet as an extension of our clients' business models. This is a full-time position.

As part of this role you will:Map business goals to Web strategies.Identify key performance indicators.Analyze site analytics and search marketing data.Create client r [...] Continue Reading

Job Opening: Interaction Designer

Posted by Charles Wiedenhoft
May 18, 2007 Leave a comment

Red Door Interactive is seeking an Interaction Designer to join our User Experience team. Push the boundaries of interaction design through innovative user interfaces and emerging technologies. Discover creative applications for tools like Twitter, user generated content, Ajax, social networking, mash-ups, widgets and Apollo. Share your excitement for that next beta invite. Recently honored as winner of the San Diego Business Journal's 2007 Best Places to Work award our culture encourages col [...] Continue Reading

The New Google Analytics

Posted by Charles Wiedenhoft
May 9, 2007 Leave a comment

Jeff Veen provides insights into the overhaul of Google Analytics. It will be interesting to see how the user interfaces for Gmail and other Google apps evolve after he gets his hands on them. [...] Continue Reading

The 11th Annual Webby Awards Winner’s Gallery

Posted by Charles Wiedenhoft
May 9, 2007 Leave a comment

11th Annual Webby winners announced. As always, great sites this year. [...] Continue Reading

Lego my Logo: Web 2.0 and 1980s Branding Aesthetics

Posted by Charles Wiedenhoft
April 27, 2007 Leave a comment

Ahhh. The lovely 80's. [...] Continue Reading

All Things Digital

Posted by Charles Wiedenhoft
April 26, 2007 Leave a comment

Wall Street Journal launches site covering news related to digital technlogy. Select stories from the "subscriber only" WSJ.com are available free of charge here. Built on blogging platform Wordpress. [...] Continue Reading

Finding the Key: The Words They Search Say A Lot About Your Customers

Posted by Charles Wiedenhoft
March 4, 2007 Leave a comment

Chief Marketer Charles Weidenhoft The keywords we use to search the Web are quite revealing. As we translate our thought processes into search phrases, we provide clues to our ever changing needs as consumers. We're more dependent on search than ever before. In the U.S. alone, nearly seven billion Web searches were performed in January, according to comScore. Marketers are eager to make sense of all this data and new research tools are allowing them to do just that. Continue Reading

Top 3 tactics for reducing shopping cart abandons in 2007

Posted by Charles Wiedenhoft
February 27, 2007 Leave a comment

Anna Holland from Marketing Sherpa reveals her top 3 tactics for reducing shopping cart abandons in 2007:1. Add "Bill Me Later" payment option.2. Test and optimize cart design and functionality.3. Re-contact consumers who abandon theirs carts via email.Data from a survey of nearly 2,000 e-tailors indicates abandonment rates will fall 7% to an average of 52% in 2007.Last day to download her presentation. [...] Continue Reading

Yahoo! Pipes XML Mashups

Posted by Charles Wiedenhoft
February 9, 2007 Leave a comment

"Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant"The interface for creating pipes is another glimpse into the realistic future of Web-based apps.Check out pipes. [...] Continue Reading

Prove you are human.

Posted by Charles Wiedenhoft
January 30, 2007 Leave a comment

Nicely done label: [...] Continue Reading

Second Life: It’s not a game

Posted by Charles Wiedenhoft
January 30, 2007 Leave a comment

Second Life continues to generate significant media buzz attracting more users and investors who are drawing comparisons to companies like eBay, PayPal, Microsoft and even Google. Why? Because all of these companies can be recreated within Second Life, or "metaverse" - apparently as we are now calling it..."Some of that money is going to Nike (Charts), Sony BMG, Toyota (Charts), Sun, Starwood, and many others, which have operations in Second Life. Some sell virtual clothing and other merchandise [...] Continue Reading

PrtScn – Akamai Charts and Graphs

Posted by Charles Wiedenhoft
January 19, 2007 Leave a comment

Nice how the "Active Media Stream" widget is tied into the right side-bar of the home page. [...] Continue Reading

DHTML Menus Improving the User Experience

Posted by Charles Wiedenhoft
January 18, 2007 Leave a comment

DHTML menus are becoming more functional as seen in Target's search feature. Nissan's menu not only displays the vehicle model name, but also thumbnail and estimated price. [...] Continue Reading

Best Practices for Marketing in a Virtual World

Posted by Charles Wiedenhoft
January 16, 2007 Leave a comment

Several best practices are emerging for effective brand representation in a virtual world. Second Life was the start, now MTV's Virtual Laguna Beach is the next test case.What can you do to attract attention in a virtual world? Start simple - give a reward for brand interaction. [...] Continue Reading

Make It Easy and They Will Come: Perfecting the RSS User Experience

Posted by Charles Wiedenhoft
December 19, 2006 Leave a comment

Chief Marketer Charles Wiedenhoft If your first taste of RSS was typical, then curiosity probably got you to click a small orange button labeled "RSS/XML" after which you were directed to a seemingly broken Web page displaying indecipherable text, or raw XML code. Without time to investigate further, you likely hit the "Back" button, cut your losses, and continued on your way. By this point, you've probably had time to wrangle through the RSS subscription process mult [...] Continue Reading

IE7 Adoption Rate Significant

Posted by Charles Wiedenhoft
December 15, 2006 Leave a comment

Websidestory announced recently that its index of data collected from more than 90 million daily Internet users indicates IE7 adoption rate sits at just over 16.29% of all browsers in the U.S. (scaling to over 23% on weekends).IE (all versions - Windows) now has 88.24% browser share in the U.S. while Firefox has 10.73%. [...] Continue Reading