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Charles Wiedenhoft
Director of User Experience
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Charles has written 103 posts for Red Door Interactive
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Exploring the Future of Retail
By Charles Wiedenhoft, Director of Strategic Planning at Red Door Interactive Earlier this month I had the opportunity to moderate a CommNexus panel discussion on the topic of digital in-store marketing. CommNexus is a San Diego-based organization whose mission is to support and accelerate the growth of the city’s technology industry. The event attracted a large crowd eager to hear the latest thinking on retail trends and rapidly changing expectations of today’s always-connected [...] Continue Reading
Top 10 Mobile UX Quick Tips
To celebrate Red Door’s 10th anniversary this year (double digits!), we would like to share our personality, core values, and overall excitement through a series of “top 10” blog posts on the 10th each month. By: Charles Wiedenhoft, Director, Business Planning & Optimization at Red Door Interactive Consider these mobile quick tips when prioritizing your mobile initiatives—courtesy of Red Door Interactive. Questions along the way? We’re happy to help. 1. U [...] Continue Reading
The Happy Marriage of Online and Offline
Featured in Colorado Biz In the midst of the paradigm shift toward tech and change, people crave the familiar – Sharpie markers, record players and cooking with friends. More and more brands are following suit by making what’s old new again to create real, las [...] Continue Reading
eTail West 2012 Redux: Commerce Across Channels
A Summary of Lessons Learned & Best Practices from eTail West 2012 Charles Wiedenhoft, Director of Business Planning & Optimization February 25th -28th 2012 Palm Desert, California A steady torrent of rain changing over to snow set the stage for a theme of change as we trekked our way to this year’s eTail West Conference [...] Continue Reading
How to create a better customer journey
iMedia Charles Wiedenhoft, Director of Business Planning & Optimization, Red Door Interactive With social networks, mobile devices, web sites, and blogs, consumers have more resources to inform their purchasing decisions than ever before. As shopping experiences become increasingly complex, it's necessary to explore new methods of communications planning. Linear models which fail to portr [...] Continue Reading
Tools for cost-effective web design research
iMedia Charles Wiedenhoft, Director of User Experience, Red Door Interactive User experience research uncovers how people think and make decisions. It's key to improving website usability and increasing conversions. Design teams frequently skip user research due to high costs or time constraints. This leaves marketers and consumers at a disadvantage. Prohibitive costs are no longer an excuse to forego research because a variety of web-based solutions is now availabl [...] Continue Reading
Your Online Guide to an Easier Tax Season
Mashable Charles Wiedenhoft In the year 2011, we can do laundry from our smartphones and file tax returns electronically. Yes, even the IRS is on Twitter! Technology has made it shockingly easy to tend to our taxes, especially for the procrastinators and hyperactive digital multi-taskers who fear the date like plague. According to Continue Reading
HOW TO: Boost Holiday Sales With Commonly Overlooked Marketing Strategies
Mashable Charles Wiedenhoft You might want to add customer experience to the annual list you’re making and checking twice. Gift buyers are finding new ways to shop with feature-rich smartphones and immediate delivery of digital products and services. Here are a few suggestions to help retailers make one final push for a merry customer experience that will drive sales this season. Digital Gift Cards Shoppers are now looking for digital equivalents to gi [...] Continue Reading
Five ways mobiles are changing the way we shop
ColoradoBiz Charles Wiedenhoft While mobile commerce is still in its infancy, the eventual impact will be significant. Consumers are spending less time on traditional retail websites and browsing fewer pages. Instead, their attention is being diverted to social media and mobile devices. Research suggests that mobile will continue to grow as a retail channel:
• Total mobile purchases this year will reach $2.1 billion. That's up from $390 mill [...] Continue Reading
The (Web) Experience Advantage
Website Magazine Charles Wiedenhoft Take a moment to imagine what your customers are doing online, right now. Like you, they are engaged in digital experiences performing everyday tasks; such as checking e-mail, managing finances, booking flights, downloading music or connecting with friends. In late April, 2010, Nielsen reported on March 2010 data for average Internet usage across the top Web brands in the United States. The report states: “The data indicates that 62 [...] Continue Reading
The Experience Advantage
By Charles Wiedenhoft Director of Business Planning & Optimization, RDI Take a moment and imagine what your customers are doing online – right now. Like you, they are engaged in digital experiences performing everyday tasks such as checking email, managing finances, booking flights, downloading music or connecting with friends. These digital experiences are always more engaging than passive messages. They create emotional imprints that can either ele [...] Continue Reading
Combatting Banner Blindness
Jakob Nielsen describes your best options for getting advertising noticed on the Web. Eyetracking study included to support his findings.Interesting point made that ad networks which don't support creative matching of advertising with that of display sites will see lower CTRs. [...] Continue Reading
Travel and News – UI Trends
The CNN beta site exemplifies a trend of pairing down content for a simpler interface. Video is front and center on story detail pages.Vayama is the new international specific travel booking site. Nice feature to configure flights visually through a map view.Orbitz releases a desktop app (Insider Deals) featuring special deals and tracking tools. [...] Continue Reading
Job Opening: Web Analyst
Red Door Interactive is seeking a Web Analyst to join our User Experience team. Our focus is results-driven planning and site optimization through an understanding of user behavior and passion for discovering creative ways to leverage the Internet as an extension of our clients' business models. This is a full-time position.
As part of this role you will:Map business goals to Web strategies.Identify key performance indicators.Analyze site analytics and search marketing data.Create client r [...] Continue ReadingJob Opening: Interaction Designer
Red Door Interactive is seeking an Interaction Designer to join our User Experience team. Push the boundaries of interaction design through innovative user interfaces and emerging technologies. Discover creative applications for tools like Twitter, user generated content, Ajax, social networking, mash-ups, widgets and Apollo. Share your excitement for that next beta invite. Recently honored as winner of the San Diego Business Journal's 2007 Best Places to Work award our culture encourages col [...] Continue Reading
The New Google Analytics
Jeff Veen provides insights into the overhaul of Google Analytics. It will be interesting to see how the user interfaces for Gmail and other Google apps evolve after he gets his hands on them. [...] Continue Reading
The 11th Annual Webby Awards Winner’s Gallery
11th Annual Webby winners announced. As always, great sites this year. [...] Continue Reading
All Things Digital
Wall Street Journal launches site covering news related to digital technlogy. Select stories from the "subscriber only" WSJ.com are available free of charge here. Built on blogging platform Wordpress. [...] Continue Reading
Finding the Key: The Words They Search Say A Lot About Your Customers
Chief Marketer Charles Weidenhoft The keywords we use to search the Web are quite revealing. As we translate our thought processes into search phrases, we provide clues to our ever changing needs as consumers. We're more dependent on search than ever before. In the U.S. alone, nearly seven billion Web searches were performed in January, according to comScore. Marketers are eager to make sense of all this data and new research tools are allowing them to do just that. Continue Reading
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