Leading Provider of Mobile Advertising Solutions Will Expand Advertising.com’s Mobile Services for Advertisers and Publishers

the buy-up continues. the next move belongs to microsoft…

after many years of banter, waiting, more banter, and more waiting, mobile marketing appears to be ready for a breakout year. recently, major carriers such as verizon and sprint put things in motion by allowing advertisements to appear with content.

“The development is a substantive and symbolic advance toward the widespread appearance of marketing messages on the smallest of screens. Advertisers have been increasing the amount they spent on mobile marketing, despite lingering questions about the effectiveness of ads on portable phones.”

read the blog here [ http://www.thirdscreenmedia.com/wordpress/?p=86 ]

so ready or not, here come the ads.

produced by Air2Web, a leading provider of mobile messaging and marketing applications, these white papers offer a good glimpse (granted, slightly outdated) on the current state of affairs with mobile marketing.

these documents are good reads for anyone interested learning about this channel.

in another “monkey-see-monkey-do” maneveur, microsoft duplicates strategies from another market leader.

“Microsoft’s deal with Facebook comes on the heels of a similar agreement between social networking site MySpace.com and search engine Google Inc.”

interesting stats from a recent la times and bloomberg poll…
so, how up-tight are we? not so much, actually.

Ad agencies large and small have creative teams dedicated to the viral concept, because these ads are cheaper to produce and because more young consumers are likely to pay attention. Ground zero of viral advertising is the video sharing Web site YouTube.com, which has more daily viewers than MTV.

E-Mail Losing Its Clout in the World of Text-Driven Communication

yahoo! is hearing the footsteps that belong to myspace, google, aol…

Verizon Wireless and Adobe Forge Alliance to Deliver Flash-Based Content and User Experiences. Hopefully, “skip intro” will not be part of the wireless experience.

ABC will launch a global interactive game based on the hit TV show Lost, the network announced Monday says The Associated Press. The “Lost Experience” will be Internet-based and will feature a parallel story line that is not part of the TV show.

It will begin May 2 in the United Kingdom, May 3 in the U.S. and May 6 in Australia. There is no winning prize, but the experience will offer clues that could unlock some of the island’s many secrets.

“It’s like a giant, worldwide mysterious jigsaw puzzle that will come to life for all the world to solve,” Mike Benson, senior vice president of marketing for ABC Entertainment, said in a statement.

What is known about the challenge is that it includes the introduction of new characters and the mysterious Hanso Foundation. The first clue requires finding a toll-free number that will be released during the show or commercial breaks.

Clues will vary by continent, so participants will benefit from coordinating their information. ABC said the game is designed to appeal to both fans and people unfamiliar with Lost.