Why Marketing Needs Objectives… Not Just Goals

  MarketingProfs Brett Johnson, Sr. Strategist, Red Door Interactive In this article, you'll learn how to... Create solid, actionable objectives Implement tactics that support your objectives Motivate employees to enhance the quality of your strategies Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn. All of those goals result in growing a company [...] Continue Reading

OpenAPI, The Gateway to the Next Frontier in Online Business

By Brett Johnson Senior Strategist, RDI You may have heard the term “API” once or twice.  An acronym for “Application Programming Interface,” it’s really a fancy way of saying “data access,” and more and more data-laden companies are opening their hard drives to the public.  Although APIs are typically written for programmers and developers, it isn’t difficult to learn how to work with this type of information.   APIs rely on standardized web technologie [...] Continue Reading