What Do Mobile Campaigns and Children Have in Common?

Mobile campaigns are a lot like a child. If you don't nurture them, or care for them, or just plain ignore them, odds are, they are bound to turn out all wrong. And just like children they go through a series of steps: incubation, birth, adolescence, adulthood, and finally they reach senior citizen status. But unlike children, there is no What to Expect When You Are Expecting to refer to. You want to [...] Continue Reading

Delivering Customer Value Via Mobile

Did you hear? Papa John’s hit $1 million in pizza orders via its new mobile site. Their sales are up from $400 million last year, to over $1 billion this year and a full 20% of all orders placed with the company now come online or via SMS, widgets or their mobile web-site. In this article I read, Papa John’s states that their average order value via their mobile web site is $20.00. That means they’ve had somewhere in the neighborhoo [...] Continue Reading

Is that Google… Advertising?

“Google… advertising?” That’s exactly the thought that ran through my head when I saw a series of mobile banner ads running on CNN.com Mobile. I have to admit, I can’t recall Google ever advertising (although I’m sure it is entirely possible that they have in the past). In any event, I found it astounding! I sat on this discovery for a few days. I didn’t know what to make of it. I was just too foreign to me. But after a few days I s [...] Continue Reading

Un-caging the Twitter Birds of the World

The caged bird can be set free! Now you Twitter birdies can sing your sweet melodies to the world from outside of your bird cage.

No longer are you confined to tweeting from your desktop or laptop computer – after all, there are plenty of other places you can find the occasion, or inspiration, to tweet from other than from in f [...] Continue Reading

My Look Into Mobile’s Future

Staring at my cell phone this morning I had a vision. I know it sounds a little nutty, but it wasn’t one of these psychic visions – in fact it probably just the result of all of the research I have been doing on this subject. It was more like in the movies where the character looks into the mirror but sees a different world behind it. That’s what happened to me, only it wasn’t a mirror, it was just that piece of glass that shields the LCD screen from being directly pressed against my ear [...] Continue Reading

A cause for celebration

My life changed today. This day, July 11th, 2008. It’s a momentous occasion, an occasion I plan to celebrate for years to come. But like any good occasion, it needs a name. I’m going to call this glorious day “iP app Day”.You may be asking yourself, “What is iP App Day?” and, “Why, even if I did know what this mysterious day stood for, would I celebrate it?”Well, iP App Day is short for iPhone Application Day. It’s the day that the first iPhone applications became available to [...] Continue Reading