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What the Mobile Evangelist said.
A couple of months ago, Brandon Zelasko gave a mighty fine Brown Bagger seminar on everything mobile. In case you missed it, these are his inspired words. (Hurry, post before it becomes outdated.) 50% of the world’s population has a mobile device. Only 10% of the world’s population has Internet. So what do you think is the best way to reach the most people? Hey wanna go mobile? In the old days, it was pretty easy to reach your consumer. If you ran an ad on one of the [...] Continue Reading
When it’s okay to break the rules.
Recently, my six-year old daughter was looking over my shoulder as I was writing some ad copy. She then said, “Hey Mom, you can’t start a sentence with and.” “Well, Gina,” I said, rather at a loss for words, wondering how does she know this, “I’m writing Web copy. It’s okay to break the rules.” My apologies to Gina’s first-grade teacher Mrs. Willis, I am one of those responsible for the decline of the English language. But as a copywriter, I’m not writing to please [...] Continue Reading
Sex, Links and Videotape
Yesterday I went back to an older post on this blog to watch a video of the Red Door creative department at the New Children's Museum. I was rather surprised to see a selection of related videos show up in the screen when the video was done playing. One of these videos was titled 3-D Interactive Sex Game as you can see in the screen shot below. Oh my goodness. Apparently, one of the prices you pay for st [...] Continue Reading
Bill Gates Shakes His @ss: The Week After
So, a week after the Bill and Jerry Microsoft ads air, the ads have been pulled. According to Microsoft spokesman Frank Shaw, the end of the Seinfeld ads was planned well in advance, and wasn't coming in response to any criticism of the spots. "All along we said we were having a teaser campaign," he said. "We're getting ready to start the second phase. This was the plan all along."br /br /So here's the follow up: "I'm a PC."br /br /object width="425" height="344"param name="movie" value="http:// [...] Continue Reading
Bill Gates Shakes His @ss
So, we have the first results of Microsoft and Crispin Porter + Bogusky's $300,000,000 attempt to make Microsoft hip and cool in response to the rather unflattering image portrayed in Apple and TBWA Chiat Day's wildly popular Mac vs. PC campaign.The results? Well, there's an appearance by Jerry Seinfield, and a rather laid back Bill Gates, churros, a cheap shoe store, and some mention of the product. The spot ends the camera on Bill Gates shaking it. The final tagline reads:Microsoft. The future [...] Continue Reading
No One Reads on the Web
Well, let me clarify that. People online will read copy if you really grab their attention. But chances are, they’re also watching TV, talking on their cell phone or doing some sort of work-related activity while they're online.They’re not just multi-tasking. They’re multi-focused. Welcome to the multi-media world.So what does this [...] Continue Reading
Integrated Campaign for the San Diego Zoo
The San Diego Zoo [...] Continue Reading
Story telling in the digital age
Story telling. It’s been around since man painted pictures on the walls of his caves and spend the night huddled around the campfire for warmth. (Wearing fur, mind you, long in the days before PETA). But story telling is still valid today in our multi-channel world. It adds strength and authenticity to a brand. (But be truthful, because these days you can’t erase your footsteps in the Google-sands of time.) [...] Continue Reading
Hemingway on online copywriting
As we all know from our recent Hemingway's Six Word Story Six-Pack Challenge, Ernest Hemingway was a master. Here the man of very few words offers helpful tips for copywriting.My favorites:eschew obfuscation"I write one page of masterpiece to ninety one pages of shit,” Hemmingway confided to F. Scott Fitzgerald in 1934. “I try to put the shit in the wastebasket.”Next week: Shakespeare on Copywriting [...] Continue Reading
User Generated Content Isn’t Just for the Internet Anymore
"Look, Mom. I'm in the Superbowl."That's right. Several advertisors are letting Jane and John Doe try their hand at writing TV commercials for the biggest media buy on earth – the Superbowl, a mere $2 million a minute. What a contest. What a prizeGo, go, go. [...] Continue Reading
Only 26 shopping days left until Christmas
Well, make that 25 days left if you have to figure in a day and a 1/2 for super duper express delivery.CyberMonday, the Monday after Thanksgiving, (when everyone is back at work enjoying the super fast Internet connections) is the busiest day for shopping online for the holidays.Online sales are up 19% over last year. [...] Continue Reading
Google and the Tyranny of Good Design
About 50 times a year, the Google logo transforms to highlight a holiday or birthday of a famous historic person. (Kinda of an online extension of the alwasy changing MTV logo back in the day when that channel still played music videos.)Google founders Larry Page and Sergey Brin as the originators of the idea of a transforming logo: “They posted a drawing of a Burning Man to alert Google’s then-modest band of users that they would be at the festival in the Black Rock Desert in Nevada, and wo [...] Continue Reading
Do we need creative no-fly zones?
Do we need creative no-fly zones?Tonight on the way home, I saw a bus shelter ad promoting a movie about 9/11. I cringed. It’s too soon, it’s too early. (But then again, the Deer Hunter came out just three years after Viet Nam.) Soon will come the ABC-TV Movie of the Week. Then what’s next – some furniture store company promoting “September Blow-out Savings.”Oh that will never happen you say. Quick, hurry, do you know what you’re supposed to be remembering on Memorial Day, date of [...] Continue Reading
Why environmentalism is hot
I remember as a small child taking drives during the holidays to look at the Christmas lights around town. Then came the 1973 OPEC oil embargo and put an end to that. So now, 33 years later, how far have we come?Is the relevant statistic that sales of hybrid cars doubled last year to 200,000—or that they were outsold by SUVs by a ratio of 23-1? [...] Continue Reading
When Co-Creation Doesn’t Work
It was a great idea. Let's let the consumers create the commercials. Give them product film clips and music to use as raw materials online. Let's involve the consumer!That's what monster SUV Chevy Tahoe did. And in minutes they got ads like:Super: 13 miles to the gallon.Super: $3,000 a year just for gas.Super: But you can park anywhere.Super: F#@k the earth. Get yours.Super: Chevy Tahoe. An American Revolution.Oppps. [...] Continue Reading
The Insider’s Guide to Creativity in Business
Three creative roadblocks to avoid.1. Knowledge is power. It can also slow you down. By far, the principal block is knowing. When people have an answer, they tend to not look for better answers. Then there is fear of failure, fear of what others think, fear of success.2. Go ahead, screw up. Those who fear failure tend not to stick their necks out and, consequently, they don't succeed as much as those who don't fear failure so much. Babe Ruth struck out more than everybody else.3. Good enough is [...] Continue Reading
Slow Thinking
Yes it’s now technologically possible to assemble and e-mail a concept in less than an hour, but the human brain’s timeline for brilliant ideas hasn’t changed.We eat too fast. We work out too fast. We drive too fast. We play too fast. We read too fast. We even have sex too fast. And we think too fast.Some interesting ideas how to keep the creativity flowing....... [...] Continue Reading
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