- Company’s Cross Channel Marketing Director to discuss how to drive offline sales with location-based social, search tactics -

SAN DIEGO – February 7, 2012 – John Faris, Director of Cross Channel Marketing at Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will speak Monday at Las Vegas’ MAGIC S.L.A.T.E.

The presentation entitled “Driving offline sales with location-based social and search tactics” will help marketers mobilize and localize existing social and search strategies to drive offline activity.

Faris will discuss how consumer purchasing decisions are becoming more influenced by brand and product research conducted online, and how specialty retailers can adapt. According to Google, 89 percent of consumers who buy in key retail categories in-store have conducted online research prior to purchase. To capitalize on consumers’ new inclination to research online before purchasing offline, marketers need to go beyond awareness and direct response campaigns, and start influencing the purchase decision-making process.  This means ramping up mobile content and campaigns, social check-in campaigns, and local search engine marketing efforts.

More information is available at http://www.magiconline.com/slate.

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

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© 2012 by Red Door Interactive, Inc. All rights reserved.

We’re hiring! Looking for a Project Manager to join our Denver office.

Is This You?  From project kick-off to lessons learned, we’re looking for a dynamic team player to execute projects to meet client project goals. You can handle the minutia while keeping the big picture top-of-mind. You will be comfortable having the authority to make quick decisions on the fly as well as know when it’s appropriate to lean on subject matter experts for their insights. You will be able to clearly communicate status, actions and risks to clients while keeping teams engaged and motivated and forward-thinking. You have a dedication to quality and know how to provide value without compromising project goals.

Learning & Growth: You are organized, detail-oriented, and have the ability to learn quickly in a fast-paced environment. You are adept at learning and able leverage new technologies and project management best practices throughout the project life cycle. You will have opportunities to gain mastery in and execute Lean and Agile best practices within the project life cycle. You will engage in career/professional growth opportunities through supervision, mentoring and on-going training.

Our projects: You have the opportunity to manage both external and internal teams throughout complex, multiphase projects. You execute on a variety of project types such as engine optimization (SEO) strategy, online media and web site and application development. You welcome the opportunity to provide solutions and improvements to our project process through regular in-project retrospectives and post-project reviews.

Our team: Working under the larger umbrella of the Project and Process Management team you will join a strong team of project managers. You work with our Senior Estimator and Quality Architect to provide continuous improvements to projects. You provide mentorship to junior members of our team and serve in a leadership role within the PM and project teams.

Is this you? If so, APPLY NOW!

Current Open Positions:

• Director of Business Development, Denver with a proven track record of developing and growing meaningful relationships.
• Senior Web Developer with strong back-end development experience with LAMP (Linux, Apache, MySQL, and PHP) technologies.
• Search Marketing Manager who can gracefully manage SEO and paid search objectives and develop people.
• Senior Strategist with expertise in turning research into insights and delivering compelling presentations that resonate with executive audiences.
• Project Manager who is a dynamic team player with excellent judgment to execute projects to meet client goals. 

About Red Door Interactive
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to helping businesses continually evolve by offering a broad array of services. We help brands including Cricket Communications, Eagle Creek, Quiksilver, Rubio’s Fresh Mexican Grill, and Petco connect seamlessly with customers across all touch points.

- Denver agency finds new location to accommodate expanding team -

Denver – February 2nd, 2012 – Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced today its move to a new Downtown office space.

Since opening its doors in Denver three years ago, the agency has grown by more than 50 percent and the change was necessary to accommodate its rapidly-expanding team and client base.

“The new location is a great fit for our team and will allow us to expand our multi-office communication and stay connected through advanced technologies,” said Jaime Heather Intile, VP of Business Services and Managing Director in Denver for Red Door Interactive. “In 2011, we were recognized as the top Web Developer in Denver by the Denver Business Journal in terms of revenue which reiterates that brands are coming to us to help them achieve their online goals. We’re looking forward to helping more businesses in Rocky Mountain region!”

Each of Red Door’s three locations possesses a special theme and the Denver design concept is Modern Lodge. The goal is for employees and guests to feel warm and welcome in their work environment and décor entails a fun faux animal-head art installation and the inclusion of natural elements and accents such as beetle kill wood. The office will maintain its open layout, but will also offer small meeting rooms, a gathering hub with built-in booths and bars where people can eat and host informal meetings.

The agency is looking to hire new team members for numerous positions, including Director of Business Development, Art Director, Sr. Web Developer and paid internships in Business Services, Marketing Communications, Research and Strategy, Business Development and Online Advertising. More information on these positions is available at: http://www.reddoor.biz/careers

The new office is located at 1001 17th Street, Suite PL150, Denver, Colo., 80202.

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

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© 2012 by Red Door Interactive, Inc. All rights reserved.

Want a chance to work at a “Best Place to Work“? If so, you’re in luck! Red Door Interactive is currently looking for talent within several departments at both our Denver and San Diego locations.

Senior Web Developer
Internet savvy developer with passion for creating intuitive solutions.
Senior Web Developer wanted to join the Red Door team to work on a variety of exciting projects and clients. You thrive in a collaborative environment, and are adept at aligning technology with client goals. You will be responsible for the successful delivery of projects by developing plans, leveraging internet technologies, and bringing innovative ideas to fruition.
Show us your best stuff- please share your resume and a few selected code examples (with contextual explanation or any appropriate documentation) when you apply. Apply here>>>

Director of Business Development, Denver
Relationship builder and business developer.
Collaborative, resourceful people-person wanted to join the Red Door team. From prospecting to new client engagements you will partner with a multi-disciplinary team of creative thinkers and industry experts to develop and initiate new client relationships. You can marshal resources to create a winning and motivated environment. You draw on your marketing experience, connections in the Denver/Boulder area, and ability to create engagements that provide client value and agency profitability. You have the ability to identify the root need of clients and marry them with the appropriate solution. You are an expert at strategic pitch development, a brilliant presenter and a masterful win-win negotiator.  You have agency experience and a proven track record of developing and growing meaningful relationships. You can handle the minutia while keeping the vision. You’re passionate, informed, hungry for details and able to make smart decisions on the fly. Apply now>>>

Senior Strategist
Brilliant presenter, insights curator, audience influencer.
You are an expert in the principles and methods of primary and secondary research. You get excited when you find insights from consumers, panel data sources and analytics platforms. You are a master at turning those insights into strategic marketing plans and tactical recommendations. As an effective communicator you deliver compelling presentations that resonate with executive audiences. You are a natural collaborator and build positive relationships with clients and colleagues. Apply here>>>

Search Marketing Manager
Resourceful search expert and developer of people.
From development through execution, you manage strategies that support and achieve client SEO and paid search objectives. You seek out the most effective platforms and tools to help clients achieve their branding and/or acquisition goals. You are an effective delegator who collaborates and supports the team to make it possible to achieve clients’ search goals. You thrive on collaboration, and enjoy working with other subject matter experts to optimize client marketing programs. Apply here>>>

Why Red Door Interactive?
Having a career at Red Door Interactive means you are on a team that helps each other win. You will have the opportunity to work with people who embrace Red Door’s Core Values: Inspire, Share, Evolve, Exceed, and 100% Jerk-Free.
 
We are committed to being a great place to work, and Red Door Interactive was included as one of Inc. Magazine & Winning Workplace’s 2010 Top Small Companies to Work For an in Advertising Age’s 2010 Best Places to Work in Marketing & Media.

People practice accolades include:
- Inc Magazine’s Top Small Company Workplace of 2010
- Advertising Age’s Best Place to Work in Marketing & Media 2010
- One of San Diego’s Best Places to Work (2005-2010)
- San Diego Society for Human Resources Management’s Marble Award 2011
- San Diego Society for Human Resources Management’s Crystal Award 2009
- San Diego Society for Human Resources Management’s Marble Award 2007
  
About Red Door Interactive
Red Door Interactive, Inc. is a strategic partner dedicated to helping businesses continually evolve by offering a broad array of services. We help brands including Cricket Communications, Eagle Creek, Quiksilver, Rubio’s Fresh Mexican Grill, and Petco connect seamlessly with customers across all touch points. 
 
Learn more about a career with Red Door Interactive at www.reddoor.biz/careers.

It’s official: Red Door  opens the doors to our new downtown Denver office on February 6^th! Now we need your help to bring our office to life with fun, inspirational, I-want-to-work-in-here-everyday conference room names.

By now you know that we’re not in the habit of using names like “Board Room” or “Executive Suite.” Rather, we try to contribute to the unique identity of each office: We’ve got our homey HQ in downtown San Diego, our beach house in Carlsbad, and now… our state-of-the-art modern lodge in Denver. 

This week, the Denver crew got together and held a brain-hurricane (10x more powerful than a brainstorm) to pick out names for the new conference rooms. Here’s how the ideas spun out. First, we wanted to tie the names into our modern lodge theme, and into Colorado. So, we picked our favorite mountains. From there, we picked our favorite ski/hike runs (one from each favorite mountain). Then we paired each run with the room it fit best.

Here’s what we came up with so far:

1. Imperial Bowl – from Breckenridge – for the large circular common area.
2. Blue Sky Basin – from Vail – for the larger conference room with more formal table/chairs.
3. Powder Keg – from Arapahoe Basin – for the smaller, more ‘casual’ conference room.
4. Dew Drop – from Telluride – for one of the call rooms.
5. Giggle Gulch (or maybe just The Gulch) – from Steamboat – for the other call room.

What do you think? Post your feedback and ideas, and we’ll send them out to our employees for a final vote!

Exterior of new office in downtown Denver

 And for some extra inspiration, check out more photos of our new Denver home coming to life here.

The new office will be located at 1001 17th Street, Suite PL150, Denver, Colo., 80202.

For anyone who missed the fantastic WAA LA Symposium, here is everything you wanted to know (and were too ashamed at missing such a fabulous event to ask!) 

The future of analytics: Jim Sterne’s keynote was a great opening to the day and focused on the possibilities of the future. Here’s how the road to success looks: 

• Data will let us predict the future, and data modeling will let machines help us make better decisions.
• The future of analytics is collaborative analytics – getting the information out there and getting input from the entire company.
• Ultimately, the future of analytics is up to us, and it’s not the technology that will make it happen – it’s the people who know how to use it.

Success in large organisations: Jorge Laguna from HP and Matt Wright from Keystone Solutions presented a joint client session on the keys to successful testing in large companies: 

• With a successful A/B and Multivariate testing program, a full site redesign is essentially dead. You are continually iterating to improve the experience and your bottom line.
• Build relationships within and with other teams – you can’t succeed alone.
• Recruit the right people internally, but don’t be afraid to bring in external talent that you need to ensure success.
• Document best practices.
• Communicate your success.
• Build a methodology that works for your organisation.
• Allow the necessary agility to move quickly on opportunities, and the flexibility to allow testing to work for different departments globally.
• Future-proof your investments, for when you move to new technologies.

Shawn Hushman from Kelley Blue Book talked about the requirements of successful enterprise analytics, including: 

• Commitment of the organisation, technical alignment and organisational clarity on what was important.
• At KBB, results in analytics drove further demand, until it became a part of the company’s DNA.

Understanding the Multi-Channel Customer: Kristin Shanks from Petco not only succeeded by featuring her adorable puppy in her presentation, but by sharing Petco’s success in understanding their multi-channel customer. Petco’s analytics found that:

• Multi-channel customers (for example, those who shop both in-store and online) are more valuable, spending 3x that of a single channel shopper.
• Petco didn’t just measure the overall lift due to shipping prices and policy changes, but segmented to see the impact on shopping behavior and the shift from in-store to online, to truly understand the incremental lift.
• Shanks readily admits this kind of analysis is not easy for them – they too struggle with data silos. But understand, and rewarding the loyalty of, their multi-channel customer was crucial to their business.

Succeeded in Your Career: Thuy Kim from Experian Consumer Direct shared some of her tips for a successful career in analytics:

• Keep in mind the different roles you have as an analyst. You should be creative and an information architect, presenting data in a way that is understandable (and, in the case of executives, digestible in under 5 minutes) but also act as a project manager, and of course, an analyst.
  • Red Door Interactive Project Manager Malani Shubin added to this that an analyst should also be a sales person. Whether you are on the client, vendor, agency or consulting side, you’re selling your capabilities, and the benefit that you can bring to the business.
  • Don’t forget about building the foundation. Your credibility is based on the success of things you’ve done before.
  • Analytics leaders, stop to think – why should anyone be led by you? What are your team seeing you do, even if you don’t say it? How can you create an impact and earn the right to lead?  

Success in Education: June Dershewitz from Apollo Group (Univ. of Phoenix) and Scott Rutherford from UCI discussed some of the challenges faced by the use of analytics in education. (For example, imagine trying to measure the long term impact of whether use of a mobile app leads to higher grades and graduation!) Some of the successes they shared included:

• UCI’s use of data to decide go/no go on courses ensures that they remain profitable in the face of state cutbacks.
• Education is able to learn from other industries (for example, finance) in how important the investments in analytics facing them will be to their future success, and justify accordingly

Success in data accuracy: Jon Narong from BeachBody.com discussed the importance of data quality, and how the right team structure has helped their organisation to succeed. 

• Analytics is considered a critical production data source, not a secondary concern and its accuracy is a top priority. Of course, you can never truly ensure 100% accuracy, but it is crucial to make the data as accurate as possible and understand why there might be some inaccuracies, not to mention understand their impact.
• Splitting their analytics team into Business and Technical Analytics has allowed deep immersion, less distraction from the team’s core focus and organisational confidence in their data.

Success in Social: Social was definitely a focus at the event, with not only a social media panel but also a great closing keynote from John Lovett at Web Analytics Demystified. Success in social for 2012 is going to involve:

• Moving from “what can we measure?” to “what should we measure?”
• Leveraging learning from different channels – social is not so new or different that we can’t learn from the past. For example, success in social, as in email, isn’t based on the size of your “list” (email addresses, Facebook fans) but on what you do with it from there. How do you market to the audience you’ve built? It’s not enough to have Facebook fans – you need to market to them, and do it well.
• But we are at the whim of the social channels – what metrics they’ll provide, and what they’ll allow to be tracked. You may need to find the right tools to complement your social strategy and even develop your own metrics to measure the impact on your business.
• Focusing on proving value, instead of just experimenting and defining basic metrics. Companies will have to move from the “hype” to truly considering their objectives.
• As John Lovett pointed out, “it’s frickin important to set goals” and you must align your strategy and goals with your corporate culture – “corporate culture will eat strategy for breakfast.”
• Make sure the social work you are doing is actually right for your customers. Twitter and Facebook and YouTube might not be right for your customers, but what about your support forums where customers help each other? (After all, you wouldn’t use television to market to the Amish, would you?)
• Never forget that social customers are just a percentage of your customers – keep it in context with your other initiatives!

Did you miss the WAA LA Symposium? Don’t forget about the great ways that the WAA can help you succeed in your career, by providing local events, education, research, standards, training and certificates, not to mention building your professional network. Check out some of the upcoming Symposiums to find one near you: http://www.webanalyticsassociation.org/?page=symposiums

Workforce
Andrea Siedsma

Reid Carr’s de facto mode of communicating with his employees is via his mobile phone, an HTC 7 Trophy Windows phone. With the recent explosion of mobile applications, Carr and other executives can manage their teams and handle much of their other daily tasks while on the go.

These smartphone apps allow business owners and professionals to work better, faster and cheaper in many cases. They also enable quick and critical collaboration, which execs say is the key driver for innovation, productivity and growth for their companies.

“With this thing in my pocket, I have everything I need to run the company,” says Carr, CEO of San Diego-based Red Door Interactive Inc., a 10-year-old Internet marketing agency whose customers include Rubio’s Restaurants Inc., Souplantation & Sweet Tomatoes, Qualcomm Inc. and Quiksilver Inc.

One application Carr and his 70 employees (who are spread out between two offices in San Diego County and one in Denver, Colorado) use on a daily basis is Windows Live Messenger. Members of the Red Door Interactive team use this instant messaging tool from Microsoft Corp. whether they’re in or out of the office.

“When I come in the office in the morning, for example, I’ll say where I am: ‘Downtown San Diego, extension 101.’ That way everyone will know where I’m going to be,” Carr says. “If I have to be out of the office in the afternoon, my employees will know they can reach me on my cell phone.”

Carr is part of a growing cadre of business executives using mobile applications to conduct real- time business from almost anywhere they want. It’s a trend that will only continue to grow with technology advancements and widespread adoption of Android smartphones, iPhones, tablets and iPads. In fact, market research firm Gartner, Inc. forecast that worldwide mobile app store downloads would reach 17.7 billion in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010. By the end of 2014, Gartner forecasts more than 185 billion applications will have been downloaded from mobile app stores since the launch of the first one in July 2008.

Read full article here>>>

- Co-Founder will select industry’s best campaigns for Mobile Standard Ad Units -

SAN DIEGO – January 19, 2012 – Jeannie Fratoni of Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will judge the 2012 IAB Rising Stars Mobile Ad Format Competition.

Fratoni, an experienced judge and member of the Mobile Rising Stars Agency Working Group, will critique the organizations’ competition, including more than 60 mobile ad concepts suitable for smartphones and connected devices.

“I’ve judged for numerous industry awards such as the Webby Awards, the Internet Advertising Competition (IAC), the International WebAward Competition and the Davey Awards. It’s a great honor to be a part of such a significant competition that will play a key role in determining new guidelines for mobile online advertising,” said Jeannie Fratoni of Red Door Interactive. “The judges will be responsible for selecting the industry’s best that will then become the IAB Mobile Ad Format Standards. I’m excited to represent Red Door on this front!”

The IAB’s Rising Stars is a program that goes beyond the basic standards to capture innovation in creative-friendly ad units for the good of the industry. Submissions are evaluated on the following criteria: user experience, branding, functionality, page integration and adoptability. The winners will be announced February 26-28 at the IAB Annual Leadership Meeting.

“If the success of Rising Stars Display is any indication, Rising Stars Mobile is likely to be a real motivating factor in revving up mobile interactive advertising with blue-chip brands and publishers,” said Peter Minnium, Head of Brand Initiatives at the IAB. “These prospective ad formats are sure to be great enhancements to the already established mobile advertising guidelines from other organizations like the MMA.”

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

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© 2012 by Red Door Interactive, Inc. All rights reserved.

- Red Door Interactive’s Director of Analytics to discuss Marketing ROI -

SAN DIEGO – January 18, 2012 – Michele Kiss Hinojosa, Director of Analytics at Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will participate in the TechAmerica Marketing & Sales Roundtable tomorrow.

The seminar entitled “Marketing ROI,” will discuss a variety of issues, including why it’s important to every marketer, how to identify what to measure, tools to measure, reading analytics and more.

The Marketing & Sales Roundtable is a community of marketing and sales professionals who meet to exchange ideas, share best practices, learn new techniques and tactics and network. More information is available at: http://www.techamerica.org/marketing-sales-roundtable-2

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. is a strategic partner dedicated to ensuring businesses acquire, convert, retain and engage their customers wherever they are. The firm holds more than a decade of expertise in successfully developing and executing communications initiatives across all touch points to deliver real, measureable results. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

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© 2012 by Red Door Interactive, Inc. All rights reserved.

At Red Door, we stand strongly behind our core values. While we “SHARE” every day to improve our work within the office, we also recognize that the value of sharing goes beyond our office doors. Our Philanthropy Committee, aptly named “Caring Hearts,” embodies this very notion.  And as we begin a new year, we’d like to share with you as we reflect on the events and activities that our Caring Hearts hosted in 2011.

Serving Seniors

Beginning in April, Caring Hearts volunteered serving lunch each month at the Gary and Mary West Senior Wellness Center in downtown San Diego. Welcomed by applause and thanked with big smiles and kind words, the “Red Door girls”—as the seniors started calling them—stood out and made a difference in their red t-shirts! Learn more.

MS Walk

On April 30^th, Caring Hearts gathered a team to volunteer at the registration table at the MS Walk in NTC Park in San Diego. Our second year at the event, we were excited to be part of the community and cheer on the other participants. Learn more.

Wreaths Across America

On December 10^th, Red Door volunteered for its second year at this event.  Volunteers helped lay over 2,700 Christmas wreaths on the headstones of fallen soldiers at Fort Rosecrans National Cemetery, helping spread the message about the importance of remembering and honoring the sacrifices made by soldiers and their families. Learn more. 

Adopt-a-Family

Throughout December, Caring Hearts lead a program that swept through the office: adopting a family to sponsor over the holidays. After receiving our family’s wish list from the Salvation Army Kroc Center, we did our most rewarding Christmas shopping of the season. From dream gifts like iPods to household goods and clothing, the gifts made for a very merry Christmas, indeed. Learn more.

We look forward to more sharing and caring  in 2012.