are we there yet?

after many years of banter, waiting, more banter, and more waiting, mobile marketing appears to be ready for a breakout year. recently, major carriers such as verizon and sprint put things in motion by allowing advertisements to appear with content.

“The development is a substantive and symbolic advance toward the widespread appearance of marketing messages on the smallest of screens. Advertisers have been increasing the amount they spent on mobile marketing, despite lingering questions about the effectiveness of ads on portable phones.”

read the blog here [ http://www.thirdscreenmedia.com/wordpress/?p=86 ]

so ready or not, here come the ads.