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Red Door Interactive Retained by ScholarPoint Financial for Expertise in Search Engine Optimization
Agency chosen by online college loan site to align SEO program with business goals
The online college lending site chose the Internet Presence Management organization over traditional firms for their expert insight in how Web search tactics fit in with its larger business goals.
“We needed a strategic asset for this project even more so than an agency that simply did keyword insertions on our site,” said Chris Studer, founder, president and CEO of ScholarPoint Financial. “To do otherwise would mean falling short of our overall marketing objectives. Red Door understands this, and we chose them to lead this program as a result.”
ScholarPoint Financial currently offers online services for student loan consolidation as well as a resource center that positions the company as the best place for students and parents to obtain college funding information. Products and services for new loans are slated for 2007-2008. To do this effectively, ScholarPoint desires not only to draw traffic to its site, but also retain and convert those visitors into qualified applicants.
“Like most industries, financial service companies must strategically link their search engine optimization strategy to their other Web initiatives – such as customer acquisition," said Paul Bruemmer, director of search marketing for Red Door Interactive. "Our expertise in Internet Presence Management gives us a key insight into how an organization, such as a bank, insurance or brokerage firm, can not only attract new customers, but also call them to action. Generating a business result must be the overriding goal."
About Red Door Interactive
Headquartered in San Diego, Red Door Interactive Inc. manages clients' online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Intuit, Rubio's, Souplantation & Sweet Tomatoes Restaurants, Nanogen, Cricket Communications, and GetThere. Find out more about Red Door Interactive at http://www.reddoor.biz
Media Contact:
David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560
